Established in Melbourne in 2008, Optimising brings together years of experience in Website Design and Online Marketing. Since being launched, Optimising have assisted clients all over Australia with innovative online marketing techniques, superior web design, the latest in social media, and the creation of high performing websites.
Our dedicated and professional team of SEO consultants aim to achieve the highest level of client satisfaction through the delivery of excellent service, integrity, and a passion for going that extra mile.
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We are always on the lookout for talented individuals to add value to our team and culture. Learn more on our Careers page.
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Meet The Team
Ambitious, talented, and passionate about providing clients with fresh, innovative marketing techniques and web design solutions.
James Richardson started his online career running online Sports Fan sites (luckily none are still online today), with the pinnacle being a write up in the Sunday Herald Sun 'Wired' column.
His professional career began at ASX listed company Melbourne IT where he held various senior roles across the Sales and Marketing teams, before deciding to venture out on his own.
Running several successful online websites and businesses himself, he is well placed at understanding what your business needs.
Daniel Zuccon made his first website in 1998 for a friend in exchange for a skateboard. (Don't worry, his programming skills are far better than his short-lived skating career!)
Since then, he has run several online businesses including boutique eCommerce stores and large online communities, so he understands the issues Australian businesses face every day.
Nathan brings a wealth of experience to the Optimising team with a list of credentials too long to list here! He has a strong SEO/PPC background, both in-house and agency, and believes that SEO contributes to a business' bottom line in a meaningful way.
Nathan is an avid soccer, basketball and rugby fan, though he openly admits his on-field skills definitely don't match his business development skills. He claims that winning ‘Best Looking Salesman' was a proud moment in his life. We doubt this ever happened, but we're willing to let it slide.
Nathan is our 'go to' guy for business marketing and business development, so if you've got a question feel free to contact him here.
Trishan graduated from the University of Melbourne with a Bachelor of Commerce (Marketing) and a Bachelor of Laws. He has over five years of experience in marketing, most recently as Marketing Manager at an international software company.
Prior to that role he worked as an Online Marketing Consultant to various small and medium sized firms both in Australia and abroad. Trishan is an Adwords Qualified Individual.
In his spare time he is a keen poker player, fisherman and sports enthusiast who supports the mighty Essendon Bombers.
Lachlan is an ex-sandgroper who traded the crystal blue waters of Cottesloe Beach for the dreary grey skies of Melbourne. Thankfully, his role as Digital Content Marketer at Optimising, as well as the opportunity to go out on a Monday night, is making it all worthwhile.
After completing a Marketing degree, he started his career in the print heavy world of recruitment advertising (a lot's changed since 2007!). As an Account Manager, his job was to become an expert in his client's businesses, which ranged from global gold mining companies to small independent schools.
In the last few years, he's levelled-up his nerd credentials and creative writing skills in AFA AWARD School. He couldn't care less about AFL, he's too busy worrying about content for his clients.
Linda is fascinated by the way a good story can grab an audience. After completing a Media Arts degree and a stint in publishing and film distribution, her curiosity about how to attract the right audience was really switched on.
The natural thing to do was a Masters of Marketing, (whilst also learning Spanish, and trying to master hula hoop tricks and handstands). Amongst all of this, she discovered a passion for turning research and data analysis into creative and online PR strategies.
And now that she's one of the team at Optimising, she'll love nothing more than to find the right audience for your story (while still trying to perfect those handstands).
Jim tried to write his own biography in code, but was advised against it.
He has a passion for all things web and technology – especially if it's open-source. This has led him to building a few of his own free programs that he will one day share with the world.
Jim has led large development projects for major sporting clubs, insurance companies and more.
Jack is a fine Englishman who studied in the beautiful south in Brighton. While over there, he gained a wealth of knowledge working for Screaming Frog and coming the other side of the equator, enduring 3 months in China and other South Eastern countries before trying his luck in Australia.
He decided to settle in Melbourne, as he claims the Winter is similar to the British Summer and reminds him of home.
In his spare time, Jack likes to play a bit of ultimate (frisbee) and day dream of where his next adventure will take him.
Having worked in marketing and commercial roles around the world, Paul brings extensive experience in fostering long-term, commercial relationships to the Optimising team.
A professional armchair sportsman, Paul spends half of his year preparing for his 'Mighty Tiges' to win the flag. In the off-season you'll see him reading an inordinate number of books and speaking French.
Despite popular belief, Paul does not enjoy writing autobiographical pieces but does thrive on the fast pace of digital.
Piers is an Account manager with over 9 years of experience working within international companies and small businesses.
His professional career spans from roles in the fashion industry, managing one of Australia's best known t-shirt labels in Melbourne and China, to managing clients for ASX listed training organisations.
In his spare time, Piers runs a successful eCommerce business which funds his coffee addiction whilst fuelling his passion for all things online.
Sophie graduated with a Commerce degree majoring in Marketing at Monash University. After getting a taste for an international lifestyle through a semester studying in Denmark and a high school exchange in France, she decided when she graduated she wanted to live abroad again but this time gaining international workplace experience.
She secured an internship at a digital marketing agency in central London. From day 1 she fell in love with SEO and stayed on working at the agency, a great and eye opening experience. However her heart will always be in Melbourne so she decided to say goodbye to the grey rainy weather and come home and joined Optimising.
Outside of work she can found out to dinner almost every night exploring the Melbourne food scene, she is a tea lover and also loves a good film.