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What We Do

An innovative technical SEO agency

We create clever campaigns and use proven techniques to deliver real and impactful results for our clients.

Our formula for success is simple: A passionate and experienced team + ethical and innovative processes 

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Our Story

Optimising was founded in 2008 by Daniel and James. From a tiny shared office to one of the leading digital agencies in Melbourne, Optimising has grown significantly while still adhering to our core values. 

We continue to put our customers first and stay on the cutting edge of SEO. 

Ultimately, what has kept Optimising at the head of the pack is our dedicated and passionate team. In a very competitive and constantly changing market, it's our attention to detail and innovative approach which sets us apart.

Optimising continues to challenge the digital marketing industry with our customer-focused and transparent approach.
James Richardson - Co-Founder

Making a Difference

We're a B Corp Certified SEO Agency

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Becoming a certified B Corporation (or B Corp) was no easy feat! To successfully qualify as a B Corp, companies need to demonstrate how they are putting purpose before profit and are graded within five categories including governance, employees, community, customers, and the environment.  

Our certification serves as a reflection of our company values and commitment to making a positive impact on our employees, community and environment. 

We Give 1% for the Planet

1% for the planet member icon

When it comes to helping the environment, we put our money where our mouth is. By joining the 1% for the Planet initiative, we are committed to donating one percent of our revenue to environmentally-focused not-for-profit organisations. 

Choosing local organisations such as Oz Harvest and Seed Mob, who align with our values has meant we can help to make a difference and give back to the environment. 

We're Active in the Community

optimising employees volunteering with ceres

At Optimising, we’ve made an effort to directly support our local community groups doing important environmental and social work. 

By being local contributors to the Yarra Riverkeepers Association (YRA) and CERES, we’ve supported exciting new projects, workshops and events which all aim to educate the community and help preserve our environment for generations to come. 

At Optimising, we’ve made creating a positive impact a priority. Whether it be through our extensive recycling and in-office environmental efforts or funding exciting new community projects, we enjoy getting involved. 

multiple community organisation logos

Industry Recognised

We're great at what we do. And we’ve been recognised for it.

As a four-time finalist of the SEMrush Search Awards, we are proud to be recognised as one of the leading and innovative SEO companies in Australia.

Shopify Plus SEO Partners

Shopify Plus Partner Logo optimsing

Optimising is very proud to be recognised as a Shopify Plus SEO partner. Through this partnership, we receive unique insights and additional support which helps elevate our Shopify clients to the next level.

We are trusted by Shopify to work with the most successful merchants on their platform thanks to our extensive experience and results.

Google Premier Partner

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Being awarded Google Premier Partner status means not only do we have some pretty good merch collection, but we are also ranked in the top 3% of Australian agencies. 

We’ve been recognised by Google for our successful campaigns which have delivered exceptional results for our clients. We’ve worked hard to develop and grow as an agency so we’re proud to have the coveted title of Google Premier Partner. 

Our Team

Optimising is more than just an SEO agency. We’re a team of brilliant digital minds who aim to transform the business of our clients through clever, outside of the box SEO solutions for our clients.

What makes Optimising a truly special place to work is our collaborative and learning-oriented approach. We are invested in helping our team grow and learn more about SEO and digital marketing by providing collaborative working styles and shared resources.

At Optimising, we’ve created an environment that celebrates teamwork and work-life balance. We want our team to feel excited to come to work every day so we’re serious about promoting a culture of respect, inclusion and enjoyment.

Dan Morrison

Dan Morrison

General Manager

Nick Parkinson

Nick Parkinson

Senior Performance Specialist

Amy Ho

Amy Ho

SEO Specialist

Jim Ferguson

Jim Ferguson

Head of SEO

Marcus Griffiths

Marcus Griffiths

SEO Executive

Daniel Zuccon

Daniel Zuccon

Co-Founder & Operations

Marnie Duncan

Marnie Duncan

SEO Executive

Jee Young Beck

Jee Young Beck

SEO Specialist

Andrew Bond

Andrew Bond

SEO Specialist

Maddy Wilson

Maddy Wilson

SEO Specialist

Daniel Estabillo

Daniel Estabillo

SEO Executive

Skye Baker

Skye Baker

People and Culture Specialist

Harry McNamara

Harry McNamara

Delivery Lead

Ellie Handberg

Ellie Handberg

SEO Specialist

Clara Crea

Clara Crea

Senior SEO Specialist

James Richardson

James Richardson

Co-Founder & Partnerships

Isabelle Richards

Isabelle Richards

SEO Executive

Millie

Millie

Branch Manager

Ashleigh Friedland

Ashleigh Friedland

SEO Executive

Ellie Davis

Ellie Davis

SEO Executive

optimising team meeting with some employees

Join our team

At Optimising, we strive for one simple goal: which is to do great work for our clients. 

This has been the goal since we started 15 years later, our credentials show it.

Whether you’re a Senior SEO Lead or a SEO Executive, you’ll be working with a stellar bunch. 

Our rotating list of diverse and inspiring clients makes our work constantly stimulating and interesting. The cherry on top? You’ll be having plenty of fun in between.

Optimising

We value purpose over profit and take action.

Our values and beliefs have always set the tone and approach to our business. It's not just enough to grow as a company and produce profits, we have a global responsibility to make our economy more inclusive and sustainable. As both a B Corp and a member of 1% for the planet, we have further cemented this purpose within our organisation.

However, our work isn't done quite yet. For Optimising, this is simple the start of our journey towards building a better business and world!

Partner with
the real deal

Chat with us today and we’ll get you the results you deserve.

Google Partner Premier 2022
Shopify plus partners
AWIA: Australian Web Industry Association
Aboriginal Flag
Torres Straight Flag

We acknowledge the Wurundjeri Woi Wurrung people as the Traditional Owners of the land now known as Richmond. We pay our respects to Elders from all nations - and to their Elders past, present and future.

Pride flag

Optimising is committed to cultivating and preserving a culture of inclusion and connectedness. We are able to grow and learn better together with a diverse team of employees.