About Optimising

Established in Melbourne in 2008, Optimising brings together years of experience in Website Design and Online Marketing. Since being launched, Optimising have assisted clients all over Australia with innovative online marketing techniques, superior web design, the latest in social media, and the creation of high performing websites.

Our dedicated and professional team of SEO consultants aim to achieve the highest level of client satisfaction through the delivery of excellent service, integrity, and a passion for going that extra mile.

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Meet The Team

Ambitious, talented, and passionate about providing clients with fresh, innovative marketing techniques and web design solutions.

James Richardson

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James Richardson started his online career running online Sports Fan sites (luckily none are still online today), with the pinnacle being a write up in the Sunday Herald Sun 'Wired' column.

His professional career began at ASX listed company Melbourne IT where he held various senior roles across the Sales and Marketing teams, before deciding to venture out on his own.

Running several successful online websites and businesses himself, he is well placed at understanding what your business needs.

Daniel Zuccon

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Daniel Zuccon made his first website in 1998 for a friend in exchange for a skateboard. (Don't worry, his programming skills are far better than his short-lived skating career!)

Since then, he has run several online businesses including boutique eCommerce stores and large online communities, so he understands the issues Australian businesses face every day.

Nathan Davies

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Nathan brings a wealth of experience to the Optimising team with a list of credentials too long to list here! He has a strong SEO/PPC background, both in-house and agency, and believes that SEO contributes to a business' bottom line in a meaningful way.

Nathan is an avid soccer, basketball and rugby fan, though he openly admits his on-field skills definitely don't match his business development skills. He claims that winning ‘Best Looking Salesman' was a proud moment in his life. We doubt this ever happened, but we're willing to let it slide.

Nathan is our 'go to' guy for business marketing and business development, so if you've got a question feel free to contact him here.

Trishan Naidoo

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Trishan graduated from the University of Melbourne with a Bachelor of Commerce (Marketing) and a Bachelor of Laws. He has over five years of experience in marketing, most recently as Marketing Manager at an international software company.

Prior to that role he worked as an Online Marketing Consultant to various small and medium sized firms both in Australia and abroad. Trishan is an Adwords Qualified Individual.

In his spare time he is a keen poker player, fisherman and sports enthusiast who supports the mighty Essendon Bombers.

Lachlan Wells

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Lachlan is an ex-sandgroper who traded the crystal blue waters of Cottesloe Beach for the dreary grey skies of Melbourne. Thankfully, his role as Digital Content Marketer at Optimising, as well as the opportunity to go out on a Monday night, is making it all worthwhile.

After completing a Marketing degree, he started his career in the print heavy world of recruitment advertising (a lot's changed since 2007!). As an Account Manager, his job was to become an expert in his client's businesses, which ranged from global gold mining companies to small independent schools.

In the last few years, he's levelled-up his nerd credentials and creative writing skills in AFA AWARD School. He couldn't care less about AFL, he's too busy worrying about content for his clients.

Samantha Lenkic

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Samantha never thought of applying her extensive PR experience in online marketing after completing her journalism degree from Monash University in 2011, but since joining Optimising, her eyes have been opening to the immense possibilities and wide ranging benefits.

Samantha enjoys working with her wide range of clients because it means doing something different everyday and developing creative publicity campaigns. Specialising in lifestyle and consumer in her days in PR, she's worked with a range of clients from Sesame Street to luxury hotels over the last few years.

During her degree she developed a serious travel bug and has now lived in five countries (from Malaysia to the Arctic Circle in Norway) but will only ever call Melbourne home.

Adding a further bow to her cap, her journalism credentials include 'The Sunday Herald Sun' and a variety of niche magazine publications.

Steven Wong

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Steven is currently studying Commerce (Accounting & Finance) and brings this knowledge to his work within the Optimising Accounts & Finance Department.

In his spare time he enjoys extensive training at his local gym and tearing it up on the futsal court.

Dani Rossi

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Dani has been a writer all her life. From inventing titillating stories at the age of 4 (there were lots of bunnies involved) to her Journalism degree, completed in 2010, she has a wealth of writing knowledge. Also qualified as a Media and English teacher, Dani enjoys a well crafted sentence and is a stickler for detail; rest assured there will be no red marks on your copy, only A+ work gets published here.

In her spare time Dani enjoys baking, eating her baked goods (she can't deny a good pie) and some long stitch on the side. She also hopes to write a children's book some day and create bigger and better long stitch designs. Despite her domestic sensibilities, she is very much a 21st century girl, not knowing how she would function without her Macbook and the Internet.

Linda Dwyer

Linda is fascinated by the way a good story can grab an audience. After completing a Media Arts degree and a stint in publishing and film distribution, her curiosity about how to attract the right audience was really switched on.

The natural thing to do was a Masters of Marketing, (whilst also learning Spanish, and trying to master hula hoop tricks and handstands). Amongst all of this, she discovered a passion for turning research and data analysis into creative and online PR strategies.

And now that she's one of the team at Optimising, she'll love nothing more than to find the right audience for your story (while still trying to perfect those handstands).

Simon Lawrenson

After graduating from Leeds Metropolitan University, Simon held a number of developer positions in the north of England. With a passion for development but a keen eye for design, it's the perfect combination for delivering beautifully crafted, pixel-perfect websites with the functionality to match.

Dreaming of blue skies and golden beaches he traded England for Australia, only to arrive in Melbourne during the cold winter months. Luckily the cold didn't deter him and he loves to experience everything that Melbourne has to offer.

Jim Hamill

Jim tried to write his own biography in code, but was advised against it. He has a passion for all things web and technology – especially if it's open source. He has led large development projects for football clubs, insurance companies and more.

Ross Tiller

Ross has been involved in the digital industry for over 15 years in various roles, and enjoys the opportunity to meet great people and continue to learn in this ever changing industry.

Spending the majority of his younger days as a AFL prodigy for the Southern Cobras, Ross was forced to hang up the boots in his prime due to injury. The saddest part to this story is it was the first game his future wife came to watch, only to see him last 8 minutes (an amazing 8 minutes we're told).

With footy benched, he now spends a few weeks a year travelling the globe with his beautiful wife, with some of his favourite places including Play Dal Carmen, Laos, Cuba, Miami, Jamaica, Canada and Hawaii. The remainder of the year is filled with Ross perfecting his grooming practices to knock Nathan off the perch of 'best looking salesman'.

If you are after someone who really cares about your business, and is willing to roll up his sleeves to find the solution that best suits your business, give Ross a bell.

Want to join the team?

Learn more on our Careers page.

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We’re real people! Meet the Optimising team!

The Optimising Team

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Optimising are a Melbourne based SEO and Web Design company. Launched in early 2008, we have brought together years of experience in Online Marketing and Website Design.

We have assisted clients all over Australia with innovative online organic and paid marketing techniques, the latest in social media, and the creation of high performing websites.

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Get In Touch

Melbourne Map IconMelbourne Head Office
1/345 Punt Road
Richmond VIC 3121

Map IconGold Coast SEO Office
Suite 511, 15 Albert Ave,
Broadbeach QLD 4218

Map IconSydney SEO Office
Suite 64, 246 Pacific Highway,
Crows Nest NSW 2065