In just 12 months, we helped a national Dental Clinic Group increase total organic clicks by 129% and non-branded clicks by 102%, lifted average rankings, and drove more new patient enquiries across multiple locations. This shows how a focused SEO strategy can transform a clinic’s organic visibility and generate measurable business outcomes.
The Challenge
Every clinic faces unique marketing hurdles, and for this Dental Clinic Group the main challenge was breaking free from over-reliance on branded searches.
They are a leading cosmetic dental brand with clinics in major cities across Australia. While brand recognition and PPC results were strong, much of their organic traffic came from people already searching for their name. To keep growing new patient leads without increasing ad spend, they needed to:
- Expand non-branded search visibility to reach patients who had not yet heard of them
- Rank higher for competitive, high-value treatment terms such as composite bonding
Strengthen local presence for each clinic in competitive metro markets
The Game Plan – A Clinic Marketing Blueprint
We designed an SEO strategy that could work for any ambitious health clinic: building a rock-solid technical base, creating patient-focused content, and owning the local search space.
1. Build the technical foundations: Improved crawl ability, refined metadata, and ensured all service and location pages were fully indexable by Google.
2. Optimise core service pages: Rewrote and optimised high-value treatment pages, boosted location-specific content, and created new articles targeting both branded and non-branded queries.
3. Strengthen local search presence: Optimised every Google Business Profile, ensured NAP consistency, and improved local landing pages to win “dental clinic [city]” searches.
Results – Let’s Smile About This
The campaign delivered sustained, measurable growth across all key metrics, with direct impact on patient bookings.
- Total clicks: ▲129%
- Total impressions: ▲139%
- Non-branded clicks: ▲102%
- 300%+ traffic growth for high-value service pages
- Standout local gains in Sydney, Melbourne, and Brisbane
These results translated into more appointment bookings and enquiries, particularly from patients who had never engaged with the brand before.
Why It Worked
A high-performing clinic marketing strategy needs both precision and flexibility. For this campaign, success came from:
- Targeting new audiences, not just existing brand traffic
- Matching content directly to high-intent treatment searches
- Applying a scalable local SEO framework to each clinic location
Continuously tracking and adapting to search behaviour changes
Key Takeaways for Dental & Health Clinics
Other clinics can replicate this approach to drive similar growth:
- Non-branded growth matters – it expands your reach to patients who do not yet know you
- Service page optimisation pays off – it gets you found for your most profitable treatments
- Local search presence wins patients – optimised Google Business Profiles and location pages help you compete in your own catchment area
TLDR on Dental Clinic SEO Success
With a stronger, smarter organic presence, this Dental Clinic Group now ranks where it matters most - for the treatments and locations that bring in high-value patients. The result is more enquiries, more new patient appointments, and less reliance on paid advertising.
