Our 2015 Small Business Festival presentation: SEO for startups

Going back a few months now, Optimising were lucky enough to be invited back to speak at the [Victorian Small Business Festival](http://www.business.vic.gov.au/events-workshops-and-mentoring/victorias-small-business-festival).

The festival is a chance for small business owners to learn more about many aspects of running their business in an open environment, for free!

![Lachie presenting at the 2015 Victorian Small Business Festival](/img/blog/2015-sbf-lachie.jpg)

The Optimising team gave two presentations at this years festival:

SEO for Online Startups

This session focused on the basics of SEO that a new online business would need to take care of.

Advanced Link Building Techniques

This session focused on some of the more advanced link building tactics we use internally for our clients, and provided actionable techniques that attendees could implement in their own businesses.

For the 2nd year in a row, both sessions sold out very quickly, with 100’s of people on the waiting list - we’re sorry we couldn’t fit you all in!

James Co Founder OPT

James Richardson

Co-Founder

James Richardson is one of the co-founders of Optimising, that he started in 2008. He's spent nearly two decades helping Australian brands get found online, from technical SEO and platform migrations through to AI search. 

Outside work, he's usually on the basketball court or golf course or being comprehensively outsmarted by his three daughters.

← Back to Blog
Purpose driven team

We value purpose over profit and take action.

Our values and beliefs have always set the tone and approach to our business. It's not just enough to grow as a company and produce profits, we have a global responsibility to make our economy more inclusive and sustainable. As both a B Corp and a member of 1% for the Planet, we have further cemented this purpose within our organisation.

However, our work isn't done quite yet. For Optimising, this is simple the start of our journey towards building a better business and world!

Find out more
B Corporation Certified 1% For The Planet
Ceres
OzHarvest
Sea Shepherd
Yarra Riverkeeper
Mobilise
Climate Council
Seed
WWF
Fair Wood
B Lab
Wires
Eastern Barred Bandicoot

We're working with the Odonata Foundation to Save the Eastern Barred Bandicoot

Find out more
Meet the Optimising team

We're real people! Meet
the Optimising team!

Optimising is no ordinary SEO agency. We've brought together the best people in our industry to deliver best in class solutions.

Our team is made up of skilled individuals who consistently deliver leading solutions. A team of brilliant minds who aim to transform the business of our clients through clever, outside of the box solutions.

We are a highly experienced, dynamic group of professionals specialising in creating game changing SEO campaigns.

Meet us

Partner with
the real deal

Chat with us today and we'll get you the results you deserve.

What are you
waiting for?
Work With Us
Partner with Optimising