Our 2015 Small Business Festival presentation: SEO for startups

Going back a few months now, Optimising were lucky enough to be invited back to speak at the [Victorian Small Business Festival](http://www.business.vic.gov.au/events-workshops-and-mentoring/victorias-small-business-festival).

The festival is a chance for small business owners to learn more about many aspects of running their business in an open environment, for free!

![Lachie presenting at the 2015 Victorian Small Business Festival](/img/blog/2015-sbf-lachie.jpg)

The Optimising team gave two presentations at this years festival:

SEO for Online Startups

This session focused on the basics of SEO that a new online business would need to take care of.

Advanced Link Building Techniques

This session focused on some of the more advanced link building tactics we use internally for our clients, and provided actionable techniques that attendees could implement in their own businesses.

For the 2nd year in a row, both sessions sold out very quickly, with 100’s of people on the waiting list - we’re sorry we couldn’t fit you all in!

James Co Founder OPT

James Richardson

Co-Founder

James is Co-Founder of Optimising and has been working in SEO for over 20 years, across everything from complex site migrations to multi-location franchise rollouts. These days he spends just as much time thinking about how brands show up in ChatGPT and Perplexity as he does about Google rankings. He started out running sports fan sites and early eCommerce stores before building the kind of SEO agency he actually wanted to work at. 

Outside of work, he's usually being out-negotiated by his three daughters or supervising yet another cubby house build in the lounge room.

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