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Our 2015 Small Business Festival Presentation: SEO for Startups

Posted on January 21, 2016

Going back a few months now, Optimising were lucky enough to be invited back to speak at the [Victorian Small Business Festival](http://www.business.vic.gov.au/events-workshops-and-mentoring/victorias-small-business-festival).

The festival is a chance for small business owners to learn more about many aspects of running their business in an open environment, for free!

![Lachie presenting at the 2015 Victorian Small Business Festival](/img/blog/2015-sbf-lachie.jpg)

The Optimising team gave two presentations at this years festival:

SEO for Online Startups

This session focused on the basics of SEO that a new online business would need to take care of.

Advanced Link Building Techniques

This session focused on some of the more advanced link building tactics we use internally for our clients, and provided actionable techniques that attendees could implement in their own businesses.

For the 2nd year in a row, both sessions sold out very quickly, with 100’s of people on the waiting list - we’re sorry we couldn’t fit you all in!

Luckily for everyone, we recorded the presentation (yes it’s taken a while for us to get through the editing process I’ll admit).

Here is a copy of the whole presentation:

And here is the video from the day:

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About the Author

James Richardson

Sales Director

James Richardson started his online career by running online Sports Fan sites (luckily none are still online today), with the pinnacle of the site being a write up in the Sunday Herald Sun 'Wired' column.

His professional career began at a ASX listed company, Melbourne IT, where he held various senior roles across the Sales and Marketing teams, before deciding to venture out on his own.

Running several successful online websites and businesses himself, he is well placed at understanding your business needs.

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The Optimising team are a highly experienced, dynamic group of professionals specialising in generating websites primed for success, ensuring a positive return from clients online presence.

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