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Our 2015 Small Business Festival presentation: SEO for startups

Photo of James Richardson

James Richardson

Co-Founder & Partnerships

Posted: 25 Mar 2020

Going back a few months now, Optimising were lucky enough to be invited back to speak at the [Victorian Small Business Festival](

The festival is a chance for small business owners to learn more about many aspects of running their business in an open environment, for free!

![Lachie presenting at the 2015 Victorian Small Business Festival](/img/blog/2015-sbf-lachie.jpg)

The Optimising team gave two presentations at this years festival:

SEO for Online Startups

This session focused on the basics of SEO that a new online business would need to take care of.

Advanced Link Building Techniques

This session focused on some of the more advanced link building tactics we use internally for our clients, and provided actionable techniques that attendees could implement in their own businesses.

For the 2nd year in a row, both sessions sold out very quickly, with 100’s of people on the waiting list - we’re sorry we couldn’t fit you all in!

Photo of James Richardson

James Richardson

Co-Founder & Partnerships

Working in the SEO industry for many years alongside some of Australia’s biggest brands, James started his online career running online Sports Fan sites, as well as cutting his teeth on several successful eCommerce brands and content sites.

Previously holding various senior roles across the Sales and Marketing teams for ASX listed companies, he went on to found Optimising with Daniel and is proud he has helped mould it into one of Australia's leading SEO agencies.

When he’s not in the office he’s at home having pretend tea parties, or building a cubby house in the lounge room with his three young girls.


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