Optimising Graduate Program
Begin your SEO Career at Optimising
If you’re looking to take the leap into a career in digital marketing, you’re in the right place. At Optimising, we’re always on the lookout for curious, motivated graduates who want to learn, grow, and help us keep setting the benchmark for great SEO work.
Our team pushes for a high bar, genuinely cares about one another, gets things done, are always learning, and acknowledges that we’re stronger together. Our Graduate Program is built around these values, and you’ll quickly see that what you get out of the program depends on what you put in.
You’ll quickly become part of the team in our Mario Kart battles, and Thai Friday lunches. Your week will be split between energetic and collaborative office days, and focused work from home days. Whether you’re in the office or working remotely, you’ll have the support of the wider team every step of the way (we are committed to learning and growing together!).

What you’ll learn
From your first week, you’ll learn directly from experienced SEO Specialists, including past grads who once stood exactly where you are.
Across the year, you’ll build hands-on experience in things like:
- AI and SEO fundamentals
- Technical and complex SEO problem solving
- Campaign management and reporting
- Customer success and client communication
- Understanding how AI and SEO connect to the broader marketing world
- Working independently and collaboratively
- Time management, project management, and campaign management
You’ll learn through structured sessions and informal touchpoints including consistent conversations around all things AI and SEO, regular team-led training sessions, weekly team problem solving meetings, and day-to-day support from senior SEOs who love helping grads grow.
Our Graduate roles run as a 12-month program designed to help you build the confidence and experience you need to step into a permanent role. Many of our grads continue on with us and grow into SEO Specialist positions.
From Student Placement to SEO Specialist
Not quite sold? Take it from those who have been exactly where you are!
A number of graduates from our university partnerships have continued with us at Optimising, and progressed to an SEO Specialist role.

Amy
“I joined Optimising through my university’s placement program and it has been such an invaluable learning and growing experience for my professional development! Their initial training program really helped me build a strong foundation of SEO fundamentals which I was then able to directly apply throughout my individual campaigns."
"I have thoroughly enjoyed working with the supportive, passionate and driven team at Optimising who made my experience entering into the workplace exciting and fulfilling.”

Marcus
“The Optimising Graduate Program was an incredible opportunity to build the foundational industry knowledge I gained from university in a practical, real-world setting, trusted with my own portfolio of clients."
"Working alongside a talented team, mentored by senior employees I was given consistent feedback on not only areas of improvement but also my strengths, challenged to progress my skills and also felt recognised as a valued team member. Having graduated from this program, I couldn’t imagine graduating with my degree without this hands-on experience, getting industry insight, tips, and knowledge that would be almost impossible from university alone.”
Marnie

“This 12-month placement helped prepare me to be head and shoulders above other students who’re studying the same course as I am. Now I not only have great resume material but feel confident and capable of utilising my Pay-Per-Click (PPC) knowledge in this job and for the rest of my career. "
"Optimising’s work culture has made me feel super welcomed. I knew this was the right placement after my first week here, where I had my 21st birthday and Optimising organised a cake from my favourite ice cream shop!”
Mike

“I had the pleasure of joining the Optimising team in 2018 as part of a 12-month professional placement program through my university, Swinburne. During the first few months, I was taught foundational knowledge and skills for SEO, paid media, and general website development. After my placement was completed, I proceeded to specialise in paid media at Optimising for the next 4 years, working with many SMBs through to large-scale multinationals."
"I met many brilliant minds working at Optimising. I made great friends, achieved great results for clients, and even got the opportunity to improve on my own personal weakness, public speaking! I wouldn’t be where I am today if it weren’t for this fantastic team. If you like the idea of digital marketing and the ever-changing industry, I encourage you to apply, you won’t regret it!”
Eligibility
We’d love to hear from you if:
- You’re completing a professional placement year, or
- You’ve completed your undergraduate or postgraduate studies in the last three years, or you’re currently completing them, and
- You’re an Australian citizen, permanent resident, or New Zealand citizen at the time you apply
Whether you’re looking for a placement, or your first full time role after graduating, we encourage you to apply.

Apply Now!
Our Graduate Program accepts applications year round, with main intakes in January and July to suit university timetables.
The typical journey from your application will look like this:
- Submit your application through your university or directly to Optimising
- Video meet and greet
- Interview at our office
- Reference checks
- You’re officially part of the Optimising team!