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Have you backed up your old Google Analytics data before the July 1 2024 deletion?

Is your historical analytics data important to you? If so, act now.

Starting July 1, 2024, significant changes will affect your access to analytics data. 

From this date, access to Universal Analytics properties and their APIs will be terminated, and all historical data will be permanently deleted (See official announcement over at Google Support)

This change could impact your ability to compare your website's performance year-over-year. If you require ongoing access to this historical data, it is crucial to act before July 1, 2024.

We have comprehensive solution including data backup and a user-friendly interface to seamlessly continue using your data as before.

Ua backup

Export your UA data before Google deletes it!

We'll take care of everything you need to save your Universal Analytics data to before Google deletes it on July 1st.

Data Storage: We'll store your data for you in Big query.

Custom Report Export: We'll export the custom reports you need from Universal Analytics so you can keep your relevant data forever.

Looker Studio Report: We connect our Looker Studio Report to your data warehouse so you can view your data in a familiar, ease-use interface (That looks just like Google Universal Analytics)


Are there any monthly fees?

We only charge a single, fixed fee to set up.

What reports are exported?

The available exports cover a variety of data points, including channel distribution, source and medium details, campaign analytics, comprehensive page data, initial landing pages, utilisation of site search, search query specifics, main and secondary page interactions, e-commerce summary, product effectiveness, and sales data (including transaction IDs)

Is it possible to extract data from multiple analytics properties?

Yes. The pricing provided applies to each UA property individually. For those managing multiple properties, a distinct export will be necessary for each. For extensive requirements involving numerous properties, we recommend getting in touch for a customised quote.

Want to know more?

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If you are interested in keeping your data or just want to understand a little more about how the process works - we would love to hear from you!


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However, our work isn't done quite yet. For Optimising, this is simple the start of our journey towards building a better business and world!

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