Part of a household brand name, Jim’s Trees has more than 50 franchises around Australia.
Being a franchise model brings with it many challenges and opportunities, and when National Franchisor, Niko Kurta came to us - we knew how we could make a difference.
Jim’s Trees had a long history of SEO before they came to us, they had dominated early before working with some agencies and seeing organic results suffer due to bad practices.
When we began the campaign in 2019, the campaign was in a very bad state:
Our directive was to fix all the issues preventing Jim’s Trees from its rightful ranking positions, and allow them to reduce their reliance on Paid Ad channels.
Fixing this was not an overnight process - and this campaign was a real “slow and steady wins the ranks” battle.
If we were going to see a return to previous rankings and traffic, we had to ensure we resolved all the issues properly, and set ourselves a course for future growth.
We did this through:
The strategy only worked due to a close relationship with the client, an experienced copywriter, and our internal development and design resources which we leaned heavily on throughout the initial stages.
To say this campaign has been successful is an understatement.
Not only have we managed to solve the initial issues, but we have also managed to grow the site through continued On-Page and content strategies.