Matt Cutts on Google in the coming months
Today, Matt Cutts released a new webmaster video which explains (in some detail) the plans for Google related to Search in the coming months. There was some really interesting insight into something that we would not normally get access to.
The highlights for us:
- Penguin 2.0 - Targets Web-spam
Matt Cutts has said that this could have a much bigger impact than any previous penguin updates so this one will be VERY interesting.
- Advertorials - Next on the Chopping Block
Nothing major to worry about here, but if you are placing paid advertisements on your website disguised as genuine content - look out
- Deny value to link spammers
This is certainly a good thing for those of us who are doing the right thing in our link building efforts.
- More Sophisticated Link Analysis
- Better detection of hacked websites and communication with webmasters who own hacked websites
With the big rises in hacked websites (WordPress in particular), this will greatly benefit all, by providing webmasters with much more information on website issues and how to fix them.
- Improved Panda Signals
Soften the blow for good sites that have been hit
James Richardson
Co-Founder
James is Co-Founder of Optimising and has been working in SEO for over 20 years, across everything from complex site migrations to multi-location franchise rollouts. These days he spends just as much time thinking about how brands show up in ChatGPT and Perplexity as he does about Google rankings. He started out running sports fan sites and early eCommerce stores before building the kind of SEO agency he actually wanted to work at.
Outside of work, he's usually being out-negotiated by his three daughters or supervising yet another cubby house build in the lounge room.
