Matt Cutts on Google in the coming months
Today, Matt Cutts released a new webmaster video which explains (in some detail) the plans for Google related to Search in the coming months. There was some really interesting insight into something that we would not normally get access to.
The highlights for us:
- Penguin 2.0 - Targets Web-spam
Matt Cutts has said that this could have a much bigger impact than any previous penguin updates so this one will be VERY interesting.
- Advertorials - Next on the Chopping Block
Nothing major to worry about here, but if you are placing paid advertisements on your website disguised as genuine content - look out
- Deny value to link spammers
This is certainly a good thing for those of us who are doing the right thing in our link building efforts.
- More Sophisticated Link Analysis
- Better detection of hacked websites and communication with webmasters who own hacked websites
With the big rises in hacked websites (WordPress in particular), this will greatly benefit all, by providing webmasters with much more information on website issues and how to fix them.
- Improved Panda Signals
Soften the blow for good sites that have been hit
James Richardson
Co-Founder
James is Co-Founder of Optimising who’s worked with everyone from national retailers and franchise groups to fast-growing eCommerce brands. He’s as interested in how AI engines send traffic as he is in old-fashioned rankings, and spends a lot of time testing how brands show up across search.
He started out running sports fan sites and early eCommerce stores, picked up a few senior sales and marketing roles at ASX-listed companies, then decided to build the kind of SEO agency he actually wanted to work at. Outside work, James is usually being out-negotiated by his three daughters, hosting very serious pretend tea parties, or supervising yet another cubby house build in the lounge room.
