Matt Cutts on Google in the coming months
James Richardson
Co-Founder
Posted: 25 Mar 2020
Today, Matt Cutts released a new webmaster video which explains (in some detail) the plans for Google related to Search in the coming months. There was some really interesting insight into something that we would not normally get access to.
The highlights for us:
- Penguin 2.0 - Targets Web-spam
Matt Cutts has said that this could have a much bigger impact than any previous penguin updates so this one will be VERY interesting.
- Advertorials - Next on the Chopping Block
Nothing major to worry about here, but if you are placing paid advertisements on your website disguised as genuine content - look out
- Deny value to link spammers
This is certainly a good thing for those of us who are doing the right thing in our link building efforts.
- More Sophisticated Link Analysis
- Better detection of hacked websites and communication with webmasters who own hacked websites
With the big rises in hacked websites (WordPress in particular), this will greatly benefit all, by providing webmasters with much more information on website issues and how to fix them.
- Improved Panda Signals
Soften the blow for good sites that have been hit
James Richardson
Co-Founder
Working in the SEO industry for many years alongside some of Australia’s biggest brands, James started his online career running online Sports Fan sites, as well as cutting his teeth on several successful eCommerce brands and content sites.
Previously holding various senior roles across the Sales and Marketing teams for ASX listed companies, he went on to found Optimising with Daniel and is proud he has helped mould it into one of Australia's leading SEO agencies.
When he’s not in the office he’s at home having pretend tea parties, or building a cubby house in the lounge room with his three young girls.
Celebrating Web Excellence at the 2025 Australian Web Awards
The Optimising team joined the 2025 Australian Web Awards in Melbourne as proud SEO category sponsors, celebrating standout digital work and industry progress.
Optimising and Odonata Foundation
We're proud to announce our 2025 partnership with the Odonata Foundation, supporting their innovative Recovery Model to protect Australia's threatened species.
We value purpose over profit and take action.
Our values and beliefs have always set the tone and approach to our business. It's not just enough to grow as a company and produce profits, we have a global responsibility to make our economy more inclusive and sustainable. As both a B Corp and a member of 1% for the planet, we have further cemented this purpose within our organisation.
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