Small Business Festival Victoria 2015
We're excited to announce that for the second year in a row, Optimising will be presenting at the Victorian Small Business Festival in Melbourne. Due to the popularity of last year's event, we will conduct two free workshops for business owners and marketers in 2015, one beginner, the other advanced.
Secure your spot here before they fill up!
SEO for Online Startups
When: Wednesday 12 August 2015, 10:00am - 11:30am.
Where: Festival Hub - Federation Square, Melbourne (look for the marquee near Swanston St)
Who this is for: An introductory course for business owners, marketers and web administrators with limited or no experience of SEO.
What you'll learn: Search Engine Optimisation (SEO) has changed radically in recent years. With Google using even more factors to decide how to rank your website, there are more traps to fall into than ever before. Learn how to optimise a brand new website and avoid SEO issues that have tricked even the most experienced SEO professionals at this in-depth workshop tailored to startups.
Topics include: On-page SEO, Off-page SEO, Conversion Optimisation and Local SEO.
If your website is already established, we can conduct a live audit of your website on stage!
Cost: FREE
Modern Link Building for SEO
When: Thursday 20 August 2015, 10:00am - 11:30am
Where: Small Business Victoria Business Centre - 113 Exhibition St, Melbourne
Who this is for: An advanced course for business owners, marketers and web administrators with some experience of SEO. For example, hiring an SEO agency or managing your own SEO.
What you'll learn: Have you ever been held hostage by an inbound link to your website generated years earlier that you now have to pay to undo? Not any more!
In this course, we will show you how modern, white-hat link building works and take you, step-by-step, through link building strategies and case studies, which include elements of PR, content marketing and plain creativity.
Cost: FREE
James Richardson
Co-Founder
James is Co-Founder of Optimising who’s worked with everyone from national retailers and franchise groups to fast-growing eCommerce brands. He’s as interested in how AI engines send traffic as he is in old-fashioned rankings, and spends a lot of time testing how brands show up across search.
He started out running sports fan sites and early eCommerce stores, picked up a few senior sales and marketing roles at ASX-listed companies, then decided to build the kind of SEO agency he actually wanted to work at. Outside work, James is usually being out-negotiated by his three daughters, hosting very serious pretend tea parties, or supervising yet another cubby house build in the lounge room.
