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Small Business Festival Victoria 2015

Posted on June 05, 2015

We're excited to announce that for the second year in a row, Optimising will be presenting at the Victorian Small Business Festival in Melbourne. Due to the popularity of last year's event, we will conduct two free workshops for business owners and marketers in 2015, one beginner, the other advanced.

Secure your spot here before they fill up!

Small Business Festival Victoria 2015

SEO for Online Startups

When: Wednesday 12 August 2015, 10:00am - 11:30am.

Where: Festival Hub - Federation Square, Melbourne (look for the marquee near Swanston St)

Who this is for: An introductory course for business owners, marketers and web administrators with limited or no experience of SEO.

What you'll learn: Search Engine Optimisation (SEO) has changed radically in recent years. With Google using even more factors to decide how to rank your website, there are more traps to fall into than ever before. Learn how to optimise a brand new website and avoid SEO issues that have tricked even the most experienced SEO professionals at this in-depth workshop tailored to startups.

Topics include: On-page SEO, Off-page SEO, Conversion Optimisation and Local SEO.

If your website is already established, we can conduct a live audit of your website on stage!

Cost: FREE

Book: To reserve your seat, email James Richardson at or visit our booking page on Eventbrite.

Modern Link Building for SEO

When: Thursday 20 August 2015, 10:00am - 11:30am

Where: Small Business Victoria Business Centre - 113 Exhibition St, Melbourne

Who this is for: An advanced course for business owners, marketers and web administrators with some experience of SEO. For example, hiring an SEO agency or managing your own SEO.

What you'll learn: Have you ever been held hostage by an inbound link to your website generated years earlier that you now have to pay to undo? Not any more!

In this course, we will show you how modern, white-hat link building works and take you, step-by-step, through link building strategies and case studies, which include elements of PR, content marketing and plain creativity.

Cost: FREE

Book: To reserve your seat, email James Richardson at or visit our booking page on Eventbrite.

Small Business Festival Victoria 2015 Festival Hub

About the Author

Lachlan Wells

Digital Campaign Manager

Lachlan is an ex-sandgroper who traded the crystal blue waters of Cottesloe Beach for the dreary grey skies of Melbourne. Thankfully, his role as Digital Content Marketer at Optimising, as well as the opportunity to go out on a Monday night, is making it all worthwhile.

After completing a Marketing degree, he started his career in the print heavy world of recruitment advertising (a lot's changed since 2007). As an Account Manager, his job was to become an expert in his client's business, which ranged from global gold mining companies to small independent schools.

In the last few years, he has levelled-up his nerd credentials and creative writing skills in AFA AWARD School. He could care less about AFL, he's too busy worrying about content for his clients.

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Optimising are more than an Digital Agency. We're a team of brilliant digital minds who aim to transform the business of our clients through clever, outside of the box solutions.

The Optimising team are a highly experienced, dynamic group of professionals specialising in generating websites primed for success, ensuring a positive return from clients online presence.

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