Melbourne SEO Meetup Recap - Tuesday May 7th 2019

James Richardson

Sales & Marketing Director | Co-Founder

Posted: 25 Mar 2020

We loved hosting the last "Melbourne SEO Meetup" so much that we signed up to be the hosts for the May event, which was held last night.

The colder weather could not keep all the SEO fans away, with a healthy 65 people showing up to learn a little more from our speakers and enjoy another night of great networking.

As usual the pizza, beer, and wine were on point, but we also were graced with two great talks for the night.

First up was Iain Calvert from Calvert & Co.

Ian-calvert-seo-into-gold

[Click here to see the whole slide deck]

Iain spoke about "Turning SEO into gold" which if we're honest doesn't do the talk justice.

He spoke about his long standing agency experience and some of the big things he learnt in that time such as:

  • Staffing vs work capacity: When to make a move
  • Outsourcing: How to do it properly
  • Client: How to get them thinking about the value you bring, rather than getting caught up in your fees.

The audience really enjoyed something a little different for the group and we had some great questions.

Next up was Peter Macinkovic who was speaking about the complex issue "Everything you wish you knew about schema.org".

Peter-macinkovic-schema

[Click here to see the whole slide deck]

Peter spoke in depth about the theory, but also the practical applications and results that can be achieved:

  • What is Structured Data?
  • What are the standardised formats?
  • What is Schema.org?
  • Google SERP Enhancements from schema
  • Schema.org debugging and some interesting case studies

Lots of people who helped make this happen:

  • Blue shirt crew (Optimising) were amazing as usual
  • Big thanks for Iain and Peter for giving up there time to give back some value to the community.
  • And thanks to everyone who came…obviously too many to mention.

We did think that was our last one for a while but we're doing it all again on June 4th.

Click here to reserve your seat!


James Richardson

Sales & Marketing Director | Co-Founder

Working in the SEO industry for many years alongside some of Australia’s biggest brands, James started his online career running online Sports Fan sites, as well as cutting his teeth on several successful eCommerce brands and content sites.

Previously holding various senior roles across the Sales and Marketing teams for ASX listed companies, he went on to found Optimising with Daniel and is proud he has helped mould it into one of Melbourne’s leading SEO agencies.

When he’s not in the office he’s at home having pretend tea parties, or building a cubby house in the lounge room with his three young girls.

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