Now that we've finally put the office back together from the fantastic night hosting, we've had some time to reflect on what everyone said was a fantastic night of networking and learning.

We had over 80 people in attendance last night, which is an amazing sign of strength for the SEO community.

Optimising-event

Aside from the beer and pizza, we had a great presentation from Jason Munn, Director at Overdose Digital.

Our developer Simon Lawrenson took some great notes from his talk:

  • Keyword targeting younger generations via spelling.
  • A robust and thorough keyword research process is vital - leave no stone unturned.
  • Using an effective formula for title tags, such as `Women's sneakers by Nike | Free Shipping` is a great option to create unique metadata at scale.
  • Great and thorough product page design and content is vital to make you keep ahead of competitors (See coffee machine example in below presentation)
E-commerce-SEO

[You can find the full slide deck here]

A few people we would love to thank who helped the event go off seamlessly:

  • Big thanks to the whole Optimising ‘Blue Shirt’ Crew for working hard to pull it off (Special mention to honorary Blue Shirt, Kat)
  • Thank you to the organisers for giving us the opportunity to put it on.
  • Huge thanks for Jason Mun for giving up his time to drop a great presentation on us
  • And thanks to everyone who came…obviously too many to mention.
Melbseo
Optimisng-rooftop
Presentation-seo
SEO-meetup

If you missed it, never fear, just keep May 7th in your diaries for the next one.

Finally I have to mention if you liked the tunes we played on the night, have a listen to the whole playlist!