Melbourne SEO Meetup recap - Tuesday April 2nd 2019

Now that we've finally put the office back together from the fantastic night hosting, we've had some time to reflect on what everyone said was a fantastic night of networking and learning.

We had over 80 people in attendance last night, which is an amazing sign of strength for the SEO community.

Optimising-event

Aside from the beer and pizza, we had a great presentation from Jason Munn, Director at Overdose Digital.

Our developer Simon Lawrenson took some great notes from his talk:

  • Keyword targeting younger generations via spelling.
  • A robust and thorough keyword research process is vital - leave no stone unturned.
  • Using an effective formula for title tags, such as `Women's sneakers by Nike | Free Shipping` is a great option to create unique metadata at scale.
  • Great and thorough product page design and content is vital to make you keep ahead of competitors (See coffee machine example in below presentation)
E-commerce-SEO

[You can find the full slide deck here]

A few people we would love to thank who helped the event go off seamlessly:

  • Big thanks to the whole Optimising ‘Blue Shirt’ Crew for working hard to pull it off (Special mention to honorary Blue Shirt, Kat)
  • Thank you to the organisers for giving us the opportunity to put it on.
  • Huge thanks for Jason Mun for giving up his time to drop a great presentation on us
  • And thanks to everyone who came…obviously too many to mention.
Melbseo
Optimisng-rooftop
Presentation-seo
SEO-meetup

If you missed it, never fear, just keep May 7th in your diaries for the next one.

Finally I have to mention if you liked the tunes we played on the night, have a listen to the whole playlist!

James Co Founder OPT

James Richardson

Co-Founder

James Richardson is one of the co-founders of Optimising, that he started in 2008. He's spent nearly two decades helping Australian brands get found online, from technical SEO and platform migrations through to AI search. 

Outside work, he's usually on the basketball court or golf course or being comprehensively outsmarted by his three daughters.

← Back to Blog
Purpose driven team

We value purpose over profit and take action.

Our values and beliefs have always set the tone and approach to our business. It's not just enough to grow as a company and produce profits, we have a global responsibility to make our economy more inclusive and sustainable. As both a B Corp and a member of 1% for the Planet, we have further cemented this purpose within our organisation.

However, our work isn't done quite yet. For Optimising, this is simple the start of our journey towards building a better business and world!

Find out more
B Corporation Certified 1% For The Planet
Ceres
OzHarvest
Sea Shepherd
Yarra Riverkeeper
Mobilise
Climate Council
Seed
WWF
Fair Wood
B Lab
Wires
Eastern Barred Bandicoot

We're working with the Odonata Foundation to Save the Eastern Barred Bandicoot

Find out more
Meet the Optimising team

We're real people! Meet
the Optimising team!

Optimising is no ordinary SEO agency. We've brought together the best people in our industry to deliver best in class solutions.

Our team is made up of skilled individuals who consistently deliver leading solutions. A team of brilliant minds who aim to transform the business of our clients through clever, outside of the box solutions.

We are a highly experienced, dynamic group of professionals specialising in creating game changing SEO campaigns.

Meet us

Partner with
the real deal

Chat with us today and we'll get you the results you deserve.

What are you
waiting for?
Work With Us
Partner with Optimising