Facebook graph search released

James Richardson

Sales & Marketing Director | Co-Founder

Posted: 24 Mar 2020

Facebook has announced today that it is launching a new product called 'Facebook Graph Search'. The Search engine relies heavily on 'Likes' and other Facebook factors to show the most relevant search results for what the user is searching for (sound familiar?). 

In addition is includes many search filters based on the huge amounts of data that Facebook has access to.  

Graph Search and web search are very different. Web search is designed to take a set of keywords (for example: "hip hop") and provide the best possible results that match those keywords. With Graph Search you combine phrases (for example: "my friends in New York who like Jay-Z") to get that set of people, places, photos or other content that's been shared on Facebook. We believe they have very different uses.

At this stage the system will only include people, photos, places and interests - other items such as song listens and game plays are also in the works.

Search results will be personalised to a certain extent (like Google), but overall, results will be fairly similar for most users. Users will only be able to search information that was previously shared with you, keeping intact Facebook's privacy settings. 

If you want to give it a go, you will have to wait, but make sure you  get on a waiting list right away.


James Richardson

Sales & Marketing Director | Co-Founder

Working in the SEO industry for many years alongside some of Australia’s biggest brands, James started his online career running online Sports Fan sites, as well as cutting his teeth on several successful eCommerce brands and content sites.

Previously holding various senior roles across the Sales and Marketing teams for ASX listed companies, he went on to found Optimising with Daniel and is proud he has helped mould it into one of Melbourne’s leading SEO agencies.

When he’s not in the office he’s at home having pretend tea parties, or building a cubby house in the lounge room with his three young girls.

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