Facebook graph search released
Facebook has announced today that it is launching a new product called 'Facebook Graph Search'. The Search engine relies heavily on 'Likes' and other Facebook factors to show the most relevant search results for what the user is searching for (sound familiar?).
In addition is includes many search filters based on the huge amounts of data that Facebook has access to.
Graph Search and web search are very different. Web search is designed to take a set of keywords (for example: "hip hop") and provide the best possible results that match those keywords. With Graph Search you combine phrases (for example: "my friends in New York who like Jay-Z") to get that set of people, places, photos or other content that's been shared on Facebook. We believe they have very different uses.
At this stage the system will only include people, photos, places and interests - other items such as song listens and game plays are also in the works.
Search results will be personalised to a certain extent (like Google), but overall, results will be fairly similar for most users. Users will only be able to search information that was previously shared with you, keeping intact Facebook's privacy settings.
If you want to give it a go, you will have to wait, but make sure you get on a waiting list right away.
James Richardson
Co-Founder
James is Co-Founder of Optimising who’s worked with everyone from national retailers and franchise groups to fast-growing eCommerce brands. He’s as interested in how AI engines send traffic as he is in old-fashioned rankings, and spends a lot of time testing how brands show up across search.
He started out running sports fan sites and early eCommerce stores, picked up a few senior sales and marketing roles at ASX-listed companies, then decided to build the kind of SEO agency he actually wanted to work at. Outside work, James is usually being out-negotiated by his three daughters, hosting very serious pretend tea parties, or supervising yet another cubby house build in the lounge room.
