About Optimising

Established in Melbourne in 2008, Optimising brings together years of experience in Website Design and Online Marketing. Since being launched, Optimising have assisted clients all over Australia with innovative online marketing techniques, superior web design, the latest in social media, and the creation of high performing websites.


Our dedicated and professional team of SEO consultants aim to achieve the highest level of client satisfaction through the delivery of excellent service, integrity, and a passion for going that extra mile.

Meet The Team

Ambitious, talented, and passionate about providing clients with fresh, innovative marketing techniques and web design solutions.

JamesJames Richardson [@jamesis]

James Richardson started his online career running online Sports Fan sites (luckily none are still online today), with the pinnacle being a write up in the Sunday Herald Sun ‘Wired’ column.

His professional career began at ASX listed company Melbourne IT where he held various senior roles across the Sales and Marketing teams, before deciding to venture out on his own.

Running several successful online websites and businesses himself, he is well placed at understanding what your business needs.

For advice or just a friendly chat, call James direct on 0411 609 791.

DanielDaniel Zuccon [@zuccs]

Daniel Zuccon made his first website in 1998 for a friend in exchange for a skateboard. (Don’t worry, his programming skills are far better than his short lived skating career!)

Since then, he has run several online businesses including boutique eCommerce stores and large online communities, so he understands the issues businesses face every day.

For any technical advice, or a chat about Apple products, call Daniel directly on 0412 818 115.

MishMish Ceh

Mish brings a fresher perspective in social media marketing, copy writing and data analysis that helps companies build audiences, engage and amplify brand presence.

Having completed a Bachelor in Business Marketing Degree at Victoria University as well as attaining an Advanced Diploma in Advertising. Mish has wanted nothing more than to put his studies behind him.

Since Uni, he has began his career as an Account Manager at a Social Media Agency before deciding to come aboard the Optimising ship. Being a workhorse/larakin he is able to handle all types of online marketing strategies, whilst cracking a joke or two.

NathanNathan Davies

Nathan brings a wealth of experience to the Optimising team with a list of credentials too long to list here! He has a strong SEO/PPC background, both in-house and agency, and believes that SEO contributes to a business’ bottom line in a meaningful way.

Nathan is an avid soccer, basketball and rugby fan, though he openly admits his on-field skills definitely don’t match his business development skills. He claims that winning ‘Best Looking Salesman’ was a proud moment in his life. We doubt this ever happened, but we’re willing to let it slide.

Nathan is our ‘go to’ guy for business marketing and business development, so if you’ve got a question feel free to contact him here.

BenBen Harrison [@benharrisonjazz]

Ben began his auspicious IT career creating text-based online RPGs back when Telnet games were all the rage (were they ever?).

Many years later, with degrees in Music Performance and Finance, and after several career changes through the realms of marketing, accounting, video production and multimedia design, Ben ran away to join the circus. After touring North America as a professional musician with Cirque du Soleil for two years, Ben returned to Australia in mid-2012, at which point, it seemed perfectly logical to become a web developer.

If you would like to get your website SEO optimised, made mobile/tablet compatible, or perhaps you are looking to have a new website created or an existing site updated, then we’ve got you covered.

TrishanTrishan Naidoo

Trishan graduated from the University of Melbourne with a Bachelor of Commerce (Marketing) and a Bachelor of Laws. He has over five years of experience in marketing, most recently as Marketing Manager at an international software company.

Prior to that role he worked as an Online Marketing Consultant to various small and medium sized firms both in Australia and abroad. Trishan is an Adwords Qualified Individual.

In his spare time he is a keen poker player, fisherman and sports enthusiast who supports the mighty Essendon Bombers.

about-chrisChris Wilkie

Chris Wilkie is probably the highest qualified person to ever turn his talents to business development. With degrees in Psychology, Computer Science, and Commerce (majors in Accounting and Finance), Chris has a rich work history. After a period as the lead accountant for the Global Legal Division at BHP Billiton in 2009, Chris launched not one, but three of his own ventures: A full-service business development firm, an enterprise mobile software and SAAS platform development firm, and a chauffeured car service.

Chris is a workaholic who is rarely off his phone, so feel free to give him a call to pick his brains about how your business can be better than it is already. While you’re chatting with him, you might like to know that Chris enjoys travelling, dachshunds, and long walks on the beach. If he hadn’t come second to Nathan in the ‘best-looking salesman’ competition, he might just have it all!


Blair Wigley

With a passion for all things nerd Blair brings with him a wealth of industry knowledge and skills.

Recently joining the Optimising team after completing a Bachelor of Multimedia Design at the University of Queensland. Blair has made the arguably bad decision to leave the sunny pastures of Brisbane and pursue his career further in rainy Melbourne as part of the Optimising team.

Blair has worked for a variety of businesses ranging from large corporations to small business, giving him the insight to know the variety of needs that business have.


about-daniDani Rossi

Dani has been a writer all her life. From inventing titillating stories at the age of 4 (there were lots of bunnies involved) to her Journalism degree, completed in 2010, she has a wealth of writing knowledge. Also qualified as a Media and English teacher, Dani enjoys a well crafted sentence and is a stickler for detail; rest assured there will be no red marks on your copy, only A+ work gets published here.

In her spare time Dani enjoys baking, eating her baked goods (she can’t deny a good pie) and some long stitch on the side. She also hopes to write a children’s book some day and create bigger and better long stitch designs. Despite her domestic sensibilities, she is very much a 21st century girl, not knowing how she would function without her Macbook and the Internet.

aboutpagelachlanLachlan Wells

Lachlan is an ex-sandgroper who traded the crystal blue waters of Cottesloe Beach for the dreary grey skies of Melbourne. Thankfully, his role as Digital Content Marketer at Optimising, as well as the opportunity to go out on a Monday night, is making it all worthwhile.

After completing a Marketing degree, he started his career in the print heavy world of recruitment advertising (a lot’s changed since 2007!). As an Account Manager, his job was to become an expert in his client’s businesses, which ranged from global gold mining companies to small independent schools.

In the last few years, he’s levelled-up his nerd credentials and creative writing skills in AFA AWARD School. He couldn’t care less about AFL, he’s too busy worrying about content for his clients.

Jim Hamill

Jim tried to write his own biography in code, but was advised against it. He has a passion for all things web and technology – especially if it’s open source. He has led large development projects for football clubs, insurance companies and more.

Bunny Banyai

Bunny began her writing career age 5, with the unpublished gem ‘Grug Wets The Bed’. After working extensively in PR and retail management, her employer decided her writing skills were going to waste on daily sales summaries and encouraged her to focus on her writing. Bunny completed RMIT’s Diploma of Professional Writing and Editing in 2008.

Bunny co-authored a popular parenting guide in 2011 and when not writing creative copy for Optimising can be found tending to an ever growing stable of guinea pigs, cats, and dogs. She is currently working on her second book, due to be published in early 2014.

She is also an avid Pies supporter with a full complement of teeth.

Want to work at Optimising?

Optimising is always on the lookout for the best talent to work in our team. If you think you can make a difference to our business, we would LOVE to hear from you.

Looking for current available positions? Check out our careers page.