About Optimising

Established in Melbourne in 2008, Optimising brings together years of experience in Website Design and Online Marketing. Since being launched, Optimising have assisted clients all over Australia with innovative online marketing techniques, superior web design, the latest in social media, and the creation of high performing websites.

The dedicated and professional Optimising team aim to achieve the highest level of client satisfaction through the delivery of excellent service, integrity, and a passion for going that extra mile.

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Meet The Team

Ambitious, talented, and passionate about providing clients with fresh, innovative marketing techniques and web design solutions.

James Richardson [@jamesis]

James Richardson started his online career running online Sports Fan sites (Luckily none are still online today), with the pinnacle being a write up in the Sunday Herald Sun ‘Wired’ column.

His professional career began at ASX listed company Melbourne IT where he held various senior roles across the Sales and Marketing teams, before deciding to venture out on his own.

Running several successful online websites and businesses himself, he is well placed at understanding what your business needs.

For advice or just a friendly chat, call James direct on 0411 609 791.

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Daniel Zuccon [@zuccs]

Daniel Zuccon made his first website in 1998 for a friend in exchange for a skateboard. (Don’t worry, his programming skills are far better than his short lived skating career!)

Since then, he has run several online businesses including boutique eCommerce stores and large online communities, so he understands the issues businesses face every day.

For any technical advice, or a chat about Apple products, call Daniel directly on 0412 818 115.

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Mish Ceh

Mish brings a fresher perspective in social media marketing, copy writing and data analysis that helps companies build audiences, engage and amplify brand presence.

Having completed a Bachelor in Business Marketing Degree at Victoria University as well as attaining an Advanced Diploma in Advertising. Mish has wanted nothing more than to put his studies behind him.

Since Uni, he has began his career as an Account Manager at a Social Media Agency before deciding to come aboard the Optimising ship. Being a workhorse/larakin he is able to handle all types of online marketing strategies, whilst cracking a joke or two.

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Nathan Davies

Nathan brings a wealth of experience to the Optimising team with a list of credentials too long to list here! He has a strong SEO/PPC background, both in-house and agency, and believes that SEO contributes to a business’ bottom line in a meaningful way.

Nathan is an avid soccer, basketball and rugby fan, though he openly admits his on-field skills definitely don’t match his business development skills. He claims that winning ‘Best Looking Salesman’ was a proud moment in his life. We doubt this ever happened, but we’re willing to let it slide.

Nathan is our ‘go to’ guy for business marketing and business development, so if you’ve got a question feel free to contact him here.

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Ben Harrison [@benharrisonjazz]

Ben began his auspicious IT career creating text-based online RPGs back when Telnet games were all the rage (were they ever?).

Many years later, with degrees in Music Performance and Finance, and after several career changes through the realms of marketing, accounting, video production and multimedia design, Ben ran away to join the circus. After touring North America as a professional musician with Cirque du Soleil for two years, Ben returned to Australia in mid-2012, at which point, it seemed perfectly logical to become a web developer.

If you would like to get your website SEO optimised, made mobile/tablet compatible, or perhaps you are looking to have a new website created or an existing site updated, then we’ve got you covered.

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Anna Heyward

Anna has been brought on to help write quality content for our clients.

After an early career as a child actor in Australian police dramas, giving performances which critics hailed as ‘riveting’ and ‘short-lived’, Anna has returned to her strengths.

Anna has impressive experience in publishing in both Australia and Europe as a writer, editor, and translator.

Anna has also had her writing published in Australian literary journals such as Meanjin and Australian Book review and in 2012 founded the not-for-profit organisation The Haplax School for Reading which encourages the reading of good Australian literature, especially in university course readings.

Not content to rest on her laurels, Anna is also available as a wedding singer, albeit the world’s worst and most expensive. It’s possible this has not been run past her yet but everyone has their price…

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Trishan Naidoo

Trishan graduated from the University of Melbourne with a Bachelor of Commerce (Marketing) and a Bachelor of Laws. He has over five years of experience in marketing, most recently as Marketing Manager at an international software company.

Prior to that role he worked as an Online Marketing Consultant to various small and medium sized firms both in Australia and abroad. Trishan is an Adwords Qualified Individual.

In his spare time he is a keen poker player, fisherman and sports enthusiast who supports the mighty Essendon Bombers.

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Bunny Banyai

Bunny began her writing career age 5, with the unpublished gem ‘Grug Wets The Bed’. After working extensively in PR and retail management, her employer decided her writing skills were going to waste on daily sales summaries and encouraged her to focus on her writing. Bunny completed RMIT’s Diploma of Professional Writing and Editing in 2008.

Bunny co-authored a popular parenting guide in 2011 and when not writing creative copy for Optimising can be found tending to an ever growing stable of guinea pigs, cats, and dogs. She is currently working on her second book, due to be published in early 2014.

She is also an avid Pies supporter with a full complement of teeth.