# Footgear SEO Case Study

> How we helped a Brisbane footwear retailer fix thousands of duplicate product pages and build a podiatry content hub, driving their best-ever sales month.

# Footgear SEO Case Study

89% YoY Revenue Growth From Organic Search

## How a Brisbane footwear retailer Footgear hit their best-ever month

From fixing thousands of duplicate product pages to building a podiatry content hub, we helped Footgear turn organic search into their strongest sales channel.

![Footgear Stats 1](/_astro/Footgear-Stats-1_cJubA.webp)

![Footgear Website](/_astro/Footgear-Website_Z1c20ij.webp)

## The Client

Footgear is a Brisbane-based premium footwear retailer specialising in orthotic-friendly, comfort footwear. They stock brands like Birkenstock and Frankie4 across multiple physical store locations, serving both retail customers and podiatry professionals who recommend their products to patients.

## The Challenge

Footgear had a strong retail presence but their Shopify store was holding them back online.

-   Duplicate content: Thousands of product pages were being indexed with tagged collection parameters, creating massive canonicalisation issues.
-   Missed intent: No content targeting the conditions their customers actually search for - plantar fasciitis, arthritis, Morton's neuroma.
-   Platform migration: A pending Shopify V2 migration risked undoing years of organic performance.

![Footgear Image Blue](/_astro/Footgear-Image-Blue_2sv0Ct.webp)

## The Strategy

### **Technical Foundation**

We tackled the tagged collections issue first. Thousands of product URLs were being indexed with unnecessary parameters, diluting page authority and confusing search engines. A comprehensive canonicalisation fix consolidated signals to the correct pages.

Brand title tags were also standardised across thousands of products — a small change with significant compound effect.

### **Condition-Based Collection Pages**

Footgear's customers don't just search for "comfortable shoes." They search for solutions to specific problems.

We created new collection pages targeting medical conditions: Plantar Fasciitis, Arthritis, Tendonitis, Morton's Neuroma, and Diabetes. Each page was built to match how podiatrists and patients actually search.

### **Occupation-Focused Content**

Beyond medical conditions, we identified occupation-based search intent — people searching for comfortable shoes for retail work, pharmacy shifts, and other standing-intensive jobs. New collection pages captured this traffic.

### **Podiatry Hub Development**

We developed a content strategy around Footgear's unique position serving podiatry professionals. This hub positions them as an authority in the comfort footwear space, not just another shoe retailer.

![Footgear Collection Page Website](/_astro/Footgear-Collection-Page-Website_Z21K3Li.webp)

## The Results

The numbers speak for themselves.  
  
Footgear achieved their best-ever month for organic revenue in 2025 — not from a sale or promotion, but from systematic SEO improvements compounding over time.  
  
During peak trading season, organic revenue grew 64.7% month-on-month and 89% year-on-year compared to the same period previously.