# VIP's Only

# Hi - nice to meet you.

## Here is everything you might need...

If you're here, we crossed paths at CareStack Inner Circle in Sydney. I'm James Richardson, Co-Founder of [Optimising](https://www.optimising.com.au) - a Melbourne-based SEO agency we've been running since 2008.

We're SEO and AI -only. No paid ads, no social, no web design. Just organic search - Google, and increasingly, AI.

## What I was talking about

Search is changing fast. ChatGPT, Gemini, Perplexity and Google's AI Overviews are reshaping how patients find you before they ever visit your website.

# [**Click here to find out whether** _**ChatGPT**_ **recommends your practice.**](https://james.au/ai)

## What we've done in dental

We worked with Dental Boutique - Australia's largest cosmetic dental group - across 40+ locations in seven cities. In 12 months:

-   Non-branded organic clicks up **102%** - reaching patients who'd never heard of them
-   Total organic clicks up **129%**
-   High-value service pages up **300%**
-   ChatGPT referral traffic up **1,343% year-on-year**

They're now the only cosmetic dental brand appearing across all four major Australian cities in AI recommendations.

[![Hostplus Tile](/_astro/Hostplus-Tile_Z2mLTr9.webp)

### Hostplus

](/work/hostplus)[![Dental Boutique Tile](/_astro/Dental-Boutique-Tile_26jWhT.webp)

### Dental Boutique

](/work/dental-boutique)[![CW Tile](/_astro/CW-Tile_gRy0B.webp)

### Chemist Warehouse

](/work/chemist-warehouse)[![Case Study Adidas](/_astro/Case-Study-Adidas_Z1BklDk.webp)

### adidas

](/work/adidas)

## Let's stay in touch

Connect with me on LinkedIn for regular content on SEO, AI search, and what's actually working right now.

[**Connect on LinkedIn**](https://www.linkedin.com/in/jamesrichardson/)

Or if you'd rather just have a conversation, email me directly: [james@optimising.com.au](mailto:james@optimising.com.au)