Social Media Marketing

Social media is one of the primary ways that Australians interact today. Everyday we connect, discover, recommend and share, using a variety of platforms like Twitter, Facebook, Instagram or LinkedIn.

We track our favourite things and stay up to date with friends using the latest technology. We know that as a small business owner, you’re knowledgeable and passionate about your business! Unfortunately, that doesn't always mean that you're an expert in promoting, sharing information, and putting your business in the spotlight. Social media helps bring new customers to your door, engage and connect with existing loyal customers, and keeps your business up front and centre. That's why it's important to own and control your brand and image on social media platforms.

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Manage your online campaigns effectively

You can manage what followers see and when they see it, as well as track results to see what works with different interactions. Any promotion, offer or campaign will have a greater impact as followers and fans can share your content. This is where you truly see the power of social media take shape. Anything you post can get liked and shared, with those results being instantly trackable with the best content getting lots of engagement, while boring and unoriginal posts go ignored.

Advertising options on social media are efficient and cost effective because of your ability to target with such detail. You can't do that with a billboard! You can target locations, demographics, interest groups and reach new potential customers through sponsored messages and paid advertisements on social media channels. Contact one of the Optimising team about your next step online.

What exactly can we do for you?

We offer consulting, strategy and ongoing management services to small businesses who are unsure of how to handle their social media, or who simply want to get more out of their social media by improving their approach. Chances are that social media has a greater possibility for your business than you think! Here are just a few of the things we can manage for you:

Facebook Ads

Your business has to be visible where your customers are, but even more important  than that, it should be visible where new and potential customers are. Effective marketing isn’t a spray-bullet approach, it’s an exercise in targeting who your consumers are, and then creatively reaching out to them.

A platform like Facebook is a marketer’s dream. Here’s why:

  • 70% of campaigns have a 3-fold or greater return on ad spend.
  • 49% of campaigns have a 5-fold or greater return on ad spend.

Demographic information like age, sex, industry, area, and marital status can be accessed and refined instantly, so that you can pick the exact customer profile you want to target.

  • Facebook has one billion active users.
  • 58% of those users return daily.
  • 3.2 billion comments and likes are generated every day.
  • Per month, each user will spend 6 hours and 35 minutes on Facebook on a desktop alone. Compare that to only 2 hours 7 minutes spent on Yahoo per moth, and 3 hours 20 minutes on Google.

All of our Facebook advertising campaigns involve demographic research, copywriting, graphic design, and conversion tracking, to make sure your campaign is running at its most optimal level.

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Instagram Ads

With over 400 Million active users each month and over 80 Million new photos shared everyday, Instagram is a fantastic marketing channel for many businesses.

Similar to Facebook (and managed through the same platform), you have a wide variety of targeting options that ensure your ads only appear in front of the most relevant users.

All our Instagram advertising campaigns involve demographic research, copywriting, graphic design, and conversion tracking, to make sure your campaign is running at its most effective.

Facebook and Instagram Remarketing

Remarketing on Facebook and Instagram is a great thing for small businesses. Basically, it works the same way as other sorts of remarketing. If a visitor comes to your site and learns about your products, but leaves before purchasing, we can display your advertisement to that same user on Facebook and Instagram the next time they log in. This form of marketing gives you a second chance to appeal to customers who have not yet become customers, but are probably closer to a buying decision than those who have never seen your product before.

Linkedin Ads

Just like its Facebook equivalent, LinkedIn advertising lets you display advertisements to potential customers based on a wide variety of demographic information to make sure your advertisement is only being shown to the most relevant users. If you want to reach professionals and career specialists, or if you just want to try a new platform, this is a great tool.

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Why Social Media Ads?

Pinpoint Targeting

One of the biggest advantages of advertising on social media is the ability to target potential customers with pinpoint accuracy. On Facebook & Instagram you can target users based on their location, age, gender, relationship status and their interests.

More Economical

Currently there are much smaller number of businesses using paid social media advertising which means that you don’t have to pay as much per click or per impression. Social media advertising is generally much more affordable than PPC, SEO or other digital channels.

Flexible Options

Social media offers very flexible options which allow businesses to choose from a range of unique promotional campaigns such as competitions and special discounts in addition to traditional image and text advertising. It is also a great way to use non-standard creatives such as videos and apps which are more user-friendly and encourage engagement.

Reach

The benefits of a social media advertising campaign extend beyond the users that you have paid to reach. Users are far more likely to share content on social media than other platforms meaning that your business's content has the potential to reach a much larger audience through “organic” sharing.

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We're real people! Meet the Optimising team!

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Optimising are more than an Digital Agency. We're a team of brilliant digital minds who aim to transform the business of our clients through clever, outside of the box solutions.

The Optimising team are a highly experienced, dynamic group of professionals specialising in generating websites primed for success, ensuring a positive return from clients online presence.

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Get In Touch

Optimising Melbourne
1/345 Punt Road
Richmond VIC 3121

Optimising Gold Coast
Suite 511, 15 Albert Ave
Broadbeach QLD 4218

Optimising Sydney
Suite 64, 246 Pacific Highway
Crows Nest NSW 2065