SEO Audits

For high volume websites, with an established presence and traffic flow, traditional SEO is not the only answer.

Sometimes a deeper, forensic analysis of the site issues as a whole can have a huge impact on rankings. Some of these changes might be tiny and have a huge impact, while others may require a significant change to the website to get the same results.

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What is an SEO Audit?

An SEO Audit is a comprehensive analysis of your site against a wide variety of factors that Google use to determine where your website ranks in organic search results. Depending on your situation, a typical SEO Audit Optimising perform covers the following areas:

  • Domains
  • Sub domains
  • URLs
  • Redirects
  • Indexing issues
  • Crawl issues
  • Page load time
  • Code validation
  • HTML and XML site maps
  • Navigation and file structure
  • Template-specific recommendations
  • Internal linking strategies
  • External linking strategies
  • Keywords
  • Page titles and meta tags
  • Content
  • Duplicate content
  • Datafeed optimisation
  • Conversions
  • Analytics
  • Image optimisation
  • Competitor Analysis
  • Mobile optimisation
  • Social media signals

SEO Action Plan

The SEO Audit will delve deep into all the issues your website is facing. This will cover all the best practises, and changes that in an ideal world, will all be fixed immediately. We realise that this is often not possible with limited resources. As part of our SEO Action plan, we will lay out and prioritise tasks based on complexity (time taken to fix), and impact. This allows you to move forward in a strategic manner, and creates a actionable plan to improve your organic SEO results.


Once the audit is completed, we are available to consult on the implementation process. Some clients will have the ability to implement most, if not all of the action points using internal resources. If this is not the case, Optimising are happy to discuss completing the implementation for you.

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We're real people! Meet the Optimising team!

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Optimising are more than an Digital Agency. We're a team of brilliant digital minds who aim to transform the business of our clients through clever, outside of the box solutions.

The Optimising team are a highly experienced, dynamic group of professionals specialising in generating websites primed for success, ensuring a positive return from clients online presence.

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Optimising Melbourne
1/345 Punt Road
Richmond VIC 3121

Optimising Gold Coast
Suite 511, 15 Albert Ave
Broadbeach QLD 4218

Optimising Sydney
Suite 64, 246 Pacific Highway
Crows Nest NSW 2065