Start engaging again with your customers
It’s like magic
Remarketing offers businesses a way to re-engage customers who might have been “window-shopping” on your website and brings your brand back into their line of vision.
A remarketing campaign gives you an infinite number of ways to determine and target your audiences. We can help you analyse your data to figure out exactly what visitors to zoom in on, and from that, what kind of ads you’d like to show them.
Some of the more common conditions you may choose as a trigger for your remarketing ads may include:
- Based on the specific product they visited
- Based on visiting a specific page within the checkout process
- Based on not visiting a certain page on the website
- Time they spent on the site
- Number of pages visited
- Geographic targeting
Types of Remarketing
Different strokes for different folks
There are several types of remarketing options, depending on the objective of the campaign:
This Google Ads feature allows you to show customers ad banners as they browse websites that are part of the Google Display Network.
This Google Ads feature allows you to direct previous visitors to website ads related to specific products they have viewed.
Also known as RSLA, this enables you to target previous visitors to your website with text ads. You can adjust your bid to increase the likelihood of attracting these users as they return to your site for another look at your products.
Video Remarketing allows you to serve video ads to users who have previously visited your website while they are on Youtube.
Email List Remarketing
If you have a list of customer emails, you can upload them to Google and display targeted ads just to those users.
Which Remarketing campaign is best for your business?
Many factors, many choices
That depends on a combination of factors, from the products you sell to the reputation you’ve already built.
Regardless, an online marketing campaign without some form of remarketing is equivalent to leaving money on the table.
Just Enough, But Not Too Much
One of the most common questions we get from people is “Won’t people get annoyed if they keep seeing my ad?”
That’s a valid concern – human psychology has shown that there’s a very thin line between generating interest and continuous bombardment. Not to worry, we can manage this issue in two ways:
How long do we want to store a cookie on a user’s browser? There are many different strategies to determine this – it must be done in line with your campaign objectives and customers, but Membership Duration can last for up to a maximum of 540 days.
This strategy allows you to decide how often you would like an individual user to see your ads during a specific period of time. We’ll help you to find that delicate balance – showing the ad enough to ensure they see it, but not so much that it gets overly repetitive.
The most efficient campaign starts here
Customising user preferences based on data
Like any form of Paid Search, Remarketing gives you plenty of flexibility to quickly test and make decisions based on data.
Every aspect of the campaign should be tried and tested throughout to ensure that ads are being well received. It’s not about throwing ads into the ether, but ensuring that they get the eyeballs you want.
Some simple Remarketing methods include testing various ad messaging, as well as alternate membership durations and frequency caps to see what’s reaching customers most effectively. Delving further, we can look into bid strategies and test the landing pages we are sending the traffic to.
A Remarketing campaign is never finished. There are always new tests and tweaks you can do to suit changing trends and customer demographics, which is why you need it set up and managed correctly.
Ready, set, Remarket-ing
Taking advantage of your ad spend
Any digital marketing campaign that does not have Remarketing as a feature is practically throwing away a great expansion opportunity.
Remarketing is a targeted, effective, and affordable method to reach customers you have already spent considerable effort and money to reach. Why waste your ad spend?