Pay-Per-Click (PPC) / AdWords Management
Google AdWords is by far the most successful pay per-click platform available, and PPC in general is a great way to capture leads in a very targeted, measurable and scalable way. The key difference when you have your campaign managed by Optimising, is that you get a dedicated PPC guru who monitors your account daily, provides detailed reporting on a monthly basis and is consistently refining your ads and ad groups to ensure you have minimal wasted spend and a consistently improving click-through rates (CTRs).
PPC Case Study - Funny Guys
Optimising creates and implements effective PPC campaigns that deliver highly targeted, relevant traffic to your website. You will be provided with visitors who are genuinely interested in your products and services, and who are ready to make a buying decision. Millions of searches are made on Google each and every day, and within this number there are many of users who are looking for the exact product or service you are offering. Can they find you there right now?
By strategically placing your ads in the search results page whenever someone makes a relevant search, we can help you connect with more potential customers. With Pay Per Click you only pay when someone actually visits your website, making it measurable, effective, and high ROI.
- Analysing your business and identifying your online advertising goals
- Establishing a monthly PPC budget
- Setting up an account for your business on Google AdWords
- Identifying the keywords your customers are searching for
- Writing effective ad copy
- Bid management and optimisation
- Modifying keywords/ad copy as required to improve Click Through Rates (CTR)
- Regular reporting of results
Each monthly report will be generated by a real person and will detail:
- Total number of clicks including a daily breakdown
- Number of clicks per keyword
- Click Through Rate (CTR)
- Average Cost Per Click (CPC)
- Total cost per campaign
- Suggestions for the following month