Pay-Per-Click (PPC) / AdWords Management

Google AdWords is by far the most successful pay per-click platform available, and PPC in general is a great way to capture leads in a very targeted, measurable and scalable way. The key difference when you have your campaign managed by Optimising, is that you get a dedicated PPC guru who monitors your account daily, provides detailed reporting on a monthly basis and is consistently refining your ads and ad groups to ensure you have minimal wasted spend and a consistently improving click-through rates (CTRs).

PPC Case Study - Funny Guys

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Optimising creates and implements effective PPC campaigns that deliver highly targeted, relevant traffic to your website. You will be provided with visitors who are genuinely interested in your products and services, and who are ready to make a buying decision. Millions of searches are made on Google each and every day, and within this number there are many of users who are looking for the exact product or service you are offering. Can they find you there right now?

By strategically placing your ads in the search results page whenever someone makes a relevant search, we can help you connect with more potential customers. With Pay Per Click you only pay when someone actually visits your website, making it measurable, effective, and high ROI.

PPC Campaigns

  • Analysing your business and identifying your online advertising goals
  • Establishing a monthly PPC budget
  • Setting up an account for your business on Google AdWords
  • Identifying the keywords your customers are searching for
  • Writing effective ad copy
  • Bid management and optimisation
  • Modifying keywords/ad copy as required to improve Click Through Rates (CTR)
  • Regular reporting of results

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PPC Reporting

Each monthly report will be generated by a real person and will detail:

  • Total number of clicks including a daily breakdown
  • Number of clicks per keyword
  • Click Through Rate (CTR)
  • Average Cost Per Click (CPC)
  • Total cost per campaign
  • Suggestions for the following month

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Related Pay Per Click Services

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We’re real people! Meet the Optimising team!

The Optimising Team

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Optimising are a Melbourne based SEO and Web Design company. Launched in early 2008, we have brought together years of experience in Online Marketing and Website Design.

We have assisted clients all over Australia with innovative online organic and paid marketing techniques, the latest in social media, and the creation of high performing websites.

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Get In Touch

Melbourne Map IconMelbourne Head Office
1/345 Punt Road
Richmond VIC 3121

Map IconGold Coast SEO Office
Suite 511, 15 Albert Ave,
Broadbeach QLD 4218

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Suite 64, 246 Pacific Highway,
Crows Nest NSW 2065