# SEO Collective

> We’re supporting the next SEO Collective Melbourne event, with Leigh Hanney taking the stage at Sportsbet to get properly nerdy about AI agents, website data and SEO.

# SEO Collective - September 2026

## From Crawl to Context: Grounding Your SEO Agents in the Entire Website

![IMG 6660](/_astro/IMG_6660_1dI8ni.webp)

We’re supporting the next SEO Collective Melbourne event, with Leigh Hanney taking the stage at Sportsbet to get properly nerdy about AI agents, website data and SEO.

From Crawl to Context: Grounding Your SEO Agents in the Entire Website looks at a problem a lot of SEOs are starting to run into: AI agents can be incredibly useful, but their output is only as good as the context you give them.

A single page, crawl export or handful of prompts can only tell an agent so much.

Leigh will explore how we can give SEO agents a much deeper understanding of an entire website, helping them reason across pages, entities, topics, internal relationships and site structure rather than analysing URLs in isolation.

Expect a practical look at how site-wide context can make AI-powered SEO workflows more useful, including:

-   Moving beyond page-by-page AI analysis
-   Building a usable understanding of an entire website
-   Giving agents better context around topics, entities and page relationships
-   Using crawled website data as grounding for SEO agents
-   Where AI agents can genuinely help SEO workflows, and where human SEO judgement still matters

If you’re experimenting with Claude, ChatGPT, custom agents or AI-assisted SEO workflows, there should be plenty here to take away and test.

We’ve pushed the event back slightly to **Tuesday 22 September 2026** to give everyone a bit more notice and hopefully get as much of Melbourne’s SEO community along as possible.

### Event details

-   **Date:** Tuesday 22 September 2026
-   **Time:** From 6:00pm
-   **Venue:** Sportsbet, Level 15, 367 Collins Street, Melbourn
-   **Speaker:** Leigh Hanney
-   **Topic:** From Crawl to Context: Grounding Your SEO Agents in the Entire Website

_As always with SEO Collective, the event is free to attend._ 

_Come along for the talk, SEO discussion, food, drinks and a chance to catch up with Melbourne’s search community._

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