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Learn to Leverage Social Media With Optimising

Posted on January 01, 2014

Your customers are on drugs, and you need to be Walter White

Every day people are getting high in bed, on the toilet, at work, while walking the dog, even in the shower.  Your customers are mad for all flavours of Facebook-crack and for some reason you're missing the big opportunity to be their supplier! All that potential face-time with your customers if you secure them - It's time to become their exclusive supplier and dominate the market, just like Walter White & Jesse Pinkman on Breaking Bad.  But how?  I promise you, social media advertising (SMA) is effective when done right!

Become their supplier

Just a taste

There's a reason drug dealers give the first hit for free - because it gets people hooked.

What you need to do is to get in front of people and make it as easy as possible for them to like your page - Once they've liked you, they're hooked and you can feed them a steady stream of updates, pictures, shares, whatever!

Don't let them overdose

A good dealer never let's his customers overdose, otherwise that revenue stream dries up.

Keep the interaction supply steady, but not a firehose or our customers will O-D and they won't like your page anymore - They may as well be dead to you.

Make them recruiters

The benefits of Facebook-crack is that it makes people chatty, so long as you cook it right.

Keep your product pure and don't cut in anything synthetic, and you will have your customers bringing hordes of friends for more.  People respond to top quality, so deliver on that and you won't have a problem.

Protect your turf

Other dealers will try and cut your grass, it's your job to have a more pure product and have the best deal

Competitors are a constant threat, and the risk of them selling crappy goods to your customers can lead to all sorts of terrible outcomes.  Focus on having the best deal (which doesn't necessarily mean the lowest price) and selling a solid product or service.  Nobody is going to come back again for anything shonky, but they will definitely tell their friends about it.

protect-your-turf

Keep a varied supply

A customer that doesn't want your Facebook-crack is just a customer who hasn't tried the new batch.

Just because you tempt possible customers once or twice with one offering, don't be turned off if they don't want to buy straight away or if they don't want it - Everyone is different.  Run several different ads and test to see which gets the best response with which demographics, and you'll be onto a home-run with capturing new customers.

So this has just been a short guide on how to sell crack to minors engage with customers on Facebook with SMA and make the interaction meaningful and effective.  Learning to leverage social media or utilising an SMA agency to do it for you can be the best move for your online marketing because it is highly targeted, lets you take advantage of individual's social connections, and gives you a caché that only the respect and trust of word of mouth can bring you.

About the Author

James Richardson

Sales Director

James Richardson started his online career by running online Sports Fan sites (luckily none are still online today), with the pinnacle of the site being a write up in the Sunday Herald Sun 'Wired' column.

His professional career began at a ASX listed company, Melbourne IT, where he held various senior roles across the Sales and Marketing teams, before deciding to venture out on his own.

Running several successful online websites and businesses himself, he is well placed at understanding your business needs.

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