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Why We're Going to Pubcon in Las Vegas

Posted on January 01, 2014

Here at Optimising HQ, we're always trying to stay ahead of the SEO game. We're not going to kid ourselves, it is impossible to stay across everything that is changing in the search engine landscape, and we want to learn from the best, so we're going to Vegas! So what is Pubcon? Why are we going? And is this just an excuse to go to Vegas?

PubCon, the premier search and social media conference and expo will hold its multi-track Las Vegas event on November 7 - 10, 2011 at the Las Vegas Convention Center South Hall in sunny Las Vegas, Nevada. PubCon Las Vegas 2011 will be the biggest and boldest gathering of search and social media innovators we have ever assembled, offering an unrivalled highly-productive conference experience at cost-effective rates, and with the leading technology and online marketing visionaries who will be in Las Vegas, we are confident that every attendee will come away with valuable new ideas and solutions for their businesses.

We'll be heading over on the 3rd of November, and are looking forward to some great SEO lessons, fantastic networking opportunities, and finding actionable tips and tricks from industry leaders that we can apply to our customers and put them one step ahead of their competitors. Some of the sessions we're most looking forward to include:

National Company - Local Focus This session looks at e-commerce sites designed to sell products, products and more products. Join those who have done this from the very beginning, and learn about site and product optimization, shopping cart issues, monetary concerns, presentation, and traffic ideas.

Ecommerce and Shopping Cart Optimisation This session looks at e-commerce sites designed to sell products, products and more products. Join those who have done this from the very beginning, and learn about site and product optimization, shopping cart issues, monetary concerns, presentation, and traffic ideas.

SEO and Information Architecture Information Architecture is a critical component to creating a fully-optimized, search- and user-friendly website. Yet implementing good site architecture has it's challenges, all of which must be overcome to ensure proper search indexing and getting those elusive conversions needed for success. We're taking the whole team over to Vegas this year, as we think it really important to continue to up our skill sets. If you are thinking about going, we can't recommend it highly enough. Hopefully see you in Vegas!

About the Author

James Richardson

Sales Director

James Richardson started his online career by running online Sports Fan sites (luckily none are still online today), with the pinnacle of the site being a write up in the Sunday Herald Sun 'Wired' column.

His professional career began at a ASX listed company, Melbourne IT, where he held various senior roles across the Sales and Marketing teams, before deciding to venture out on his own.

Running several successful online websites and businesses himself, he is well placed at understanding your business needs.

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