Why Good SEO Practices Take Time
Posted on January 01, 2014
Why Good SEO Takes Time
SEO used to be an easy game to play - Buy a few thousand inbound links, send out spammy requests for reciprocal linking and you were on you way to shooting to the front page of Google. The sleeping giant woke up and set fire to those dreams over the last few years, meaning that there's only one true way to rank well organically - Spend time building good quality content that attracts natural links. There are no more quick fixes, and that's a good thing! Nothing worth doing was ever done in a rush.
Content & Link Strategy
So many people are good at what they do, they really are! They're just really bad at writing about it, or talking about it, or drumming up business for it. But despite this fact, it's very important to have a solid content strategy in place if you want to gain rank and retain it. Maintain a blog and fill it with articles that you write with passion, it's this natural content that will help your rank and gain you links. Keep content on your website fresh, cleanly coded and make it possible for relevant people to find your website. Yes this takes some thinking, constant thinking in fact, and time. It takes time to massage writing into something worth, especially if writing isn't your forté. And remember gaining links isn't necessarily the goal, it's gaining high quality links. Links from reputable sources that can drive relevant traffic to your site.
Already I think you can see where the time goes, and while an SEO agency is skilled in these things and can usually do them faster, they still should spend time ensuring the content they write aligns with your brand, is promotional instead of damaging, and most importantly adds value. Whether you create content or you pay someone to do it for you, ensure that it's contributing to your strategy.
Facebook and Twitter scare a lot of people, mainly due to misunderstanding. Unfortunately this isn't enough reason to not be engaged with social, especially considering a vast majority of your clientele will want to engage with you over social platforms. If you don't "get" Facebook or Twitter, spend some time learning about them, and practice, practice, practice! Due to the nature of engaging with people through social avenues, it's not a matter of posting once and then leaving it at that - It's really about ongoing engagement, smaller tidbits of information that are dispersed more often, versus a blog which can be contributed to once or twice a month at the very least. There are tools to schedule tweets and facebook, however it still takes time to think out an effective engagement model and implement it.
A good website is cleanly coded, and while you don't need to go to the extent of having fully commented code, correct use of headings, attributions, alts and other tags all contribute to your website being crawled and ranked as a reliable and relevant website. You might not think it, but it takes an SEO agency about 10 hours of solid cleanup work on an average website, even if it's been developed by the most reputable web development studio. It would take someone even longer if they didn't really know what they are doing. By no means am I suggesting taking the easy way out and paying someone to do it, but that's the context around the time it takes for something as important as clean, functional code.
Practicing these things is where a chunk of time goes as well, but the better you get, the faster you become. The goal isn't to rush, it's to first understand the point of SEO, and then implement a good overall strategy that works for your business.
Because SEO is such a human thing now, you can see that a lot of time must be spent. But as I've discussed before, SEO has shifted from being a practice that simply boosts rank, it's shifted into being a major component of marketing strategy for any business, and so suddenly when you understand that perspective, the time investment isn't on something that is intangible, it actually drives meaningful customers to your door.