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What is content?

Posted on January 01, 2014

Content is one of those buzz words used in social media that describes any piece of consumable information. It's such a general soulless term and it's difficult to define any further. Sometimes content can be hard to swallow and other times it can be downright vomit-inducing, but when content just doesn't fit, it turns customers away. I would share some horrible examples, but pointing fingers doesn't help anyone. Let's think about how we should produce interesting, simple and engaging content for our websites or social media pages that is embodying your purpose. I've put together a check list of things you should think about.

Alignment - does this image/film/blog reflect my business or personal brand? What are you trying to achieve?

Audience response - Will this content get a response? Is it worth their attention? Will they react well or not?

Visual - Does it look good? Or with written content, how readable is this? Sometimes it's worth the time getting an experienced copywriter that can teach you clear and concise writing. Remember these key points when you write social media content.

Write in the active voice. Google 'active voice' and learn the difference from passive voice. An active voice is better understood!

Replace complex words with simple words. Why say 'possess' when you can just say 'have' ? Only use complex words when creating a complex meaning; like making connotations, nuance or communicating specific and complex ideas. In other words, keep it simple

See what I did at the end of the paragraph above? Summarise your key message in a few words at the end. It reminds readers why their reading and the 'take-away' messages When your readers take the messages from your content, this is when your social media strategy starts working for you. If it's interesting, eye-catching and aligns with your purpose, then you're really starting a solid library of content for your sites.

About the Author

James Richardson

Sales Director

James Richardson started his online career by running online Sports Fan sites (luckily none are still online today), with the pinnacle of the site being a write up in the Sunday Herald Sun 'Wired' column.

His professional career began at a ASX listed company, Melbourne IT, where he held various senior roles across the Sales and Marketing teams, before deciding to venture out on his own.

Running several successful online websites and businesses himself, he is well placed at understanding your business needs.

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