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Vegas Lights are calling!

Posted on January 01, 2014

We have begun the countdown to Pubcon at Optimising, which is the world biggest SEO and online marketing convention in Las Vegas each year. It's a great opportunity for the team to learn more about the growing SEO industry and bring their knowledge home to Australia.

This year, bestselling author and professor emeritus at Arizona State University, Dr. Robert Cialdini will speak on communications in the digital age, a valuable talk on what it means to sell online. This guy is the Godfather of Persuasion, and has done extensive research into why people comply with marketing messaging and requests. It's excellent food for thought when it comes to converting SEO traffic into sales leads because it's evidenced based practice, always valuable stuff!

Dr Cialdini has worked with large organisations such as Coca Cola and Microsoft. These organisations would have massive online campaigns, so it will be great to see how they approach such massive campaigns. Academics aside, Pubcon is offering Optimising some great opportunities to learn best practice techniques from industry experts, bring them back to Australia and apply them for our brilliant clients. It's a strategic time for our clients to really examine their SEO spend and hone in on areas for improvement, with skills comes productivity, so we hope when we come back from Vegas, we can get better returns for our clients. The team leaves for Pubcon in a few weeks, but the rest of the Optimising family will be available for your questions and enquiries, so feel free to get in touch during or after Pubcon to find out how your online marketing campaigns can improve.

About the Author

James Richardson

Sales Director

James Richardson started his online career by running online Sports Fan sites (luckily none are still online today), with the pinnacle of the site being a write up in the Sunday Herald Sun 'Wired' column.

His professional career began at a ASX listed company, Melbourne IT, where he held various senior roles across the Sales and Marketing teams, before deciding to venture out on his own.

Running several successful online websites and businesses himself, he is well placed at understanding your business needs.

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