Search Engine Ranking Factors via Moz
Posted on January 01, 2014
Moz, the agreed authority on all things SEO, recently conducted their biennial survey on ranking factors. The study is used to determine which attributes of pages have the strongest association with high rankings in Google.
Through a survey of professional SEOs and an extensive correlation study, they came up with some interesting results. Here's the summary: Page Authority was found to correlate higher than any other metric measured, with social signals, like Google +1s and Facebook shares, also highly correlated. Perhaps surprisingly, anchor text correlations remain strong despite the introduction of Penguin and its determination to shut down spam entries. They also collected more data on external links, keywords and domain matches, along with new correlations for schema.org, and structured data usage.
What this indicates for Search Engine Optimisation is that, as opinions on the present and future SEO strategies mostly match up, we seem to be doing a pretty good job of getting Google's attention. Both the survey and correlation study agreed that links and keyword usage are fundamental to SEO, something that has remained a focus despite Google's constant updates.
However, the SEO experts surveyed didn't believe that social factors were as important, this was found to challenge the high correlations that were actually discovered. In relation to the future of SEO, the experts predict a shift away from these traditional ranking factors towards a more thorough analysis of a sites assumed value, its author, structured data and social signals; requiring an increase in strategic approach.
We may not know what Google plans on doing next, but we can be sure that they will at least continue to monitor and rank quality content. Do you agree with the link building trend or do you prefer a different method? Do you see the same future for SEO or do you expect link building to remain the king of SEO strategy?