Pay Per Click & Social Media Advertising
Posted on January 01, 2014
We all want to know more about our customers, it's just not always appropriate to ask them the kinds of questions we'd love the answers to. That's where social media advertising changes the game up a bit by breaking down the barrier on that kind of information for us. By the end of this post, you won't ever complain about someone facebooking at the table - Because there are millions of others facebooking at their tables, literally pouring information online that makes it easier for you to reach them.
Pay per click advertising is great and is unbeatable at driving traffic to your website, but social media advertising is a different beast that can do some amazing things.... To put it into perspective: Google does a great job at putting you in front of people looking for your stuff, but social media advertising goes one step further to put you in front of people who you want to be in front of.
Want to sell more camping gear? Inject a Facebook ad right into the timeline of a potential customer who lives near your store, likes camping and four wheel driving, and has watched Brokeback Mountain. Want increasing traffic into your new cupcake shop? Facebook can deliver you to the timeline of girls in the same city who like cake, have eaten at a competitor's bakery and watch Channel Nine's 'The Great Australian Bakeoff' - Heck you can even target all the single gals!
With this new type of engagement, it really allows you to think in much more detailed and creative ways about who your customers are, why they are the way they are, and therefore how to reach more and more of them. Social media advertising gives you very intimate reach into the lives of relevant customers, and short of doing something illegal, there's no better way to get this close.