Moz Link Building Survey 2013
Posted on January 01, 2014
Another survey done by Moz looked at link building and how people were using and understanding it. The survey was made up of link builders, team managers and executives and agency owners. One of the main findings uncovered how much companies spend on link building projects each month. 35% of those surveyed spend up to 1k a month, compared to the other end of the scale where 10% spend at least $50k.
What this means is that increasingly, a large portion of businesses are now spending big money on increasing their online visibility, and it's a trend unlikely to change any time soon.!
As with any industry, there are doubts and concerns over the best way to do business. Within the online marketing industry, the main problems seem to revolve around the viability of links; some admitted that they were not proactive in their approach to link building out of fear of being penalised, while others aren't always sure which links are going to help or harm their campaign. Considering link building is still the dominant method of ranking, the need to gain links is still as important as ever.
The biggest challenges the companies faced were spread over mostly a small margin. Finding link prospects, getting them to respond and creating efficient process came up as the 3 biggest problems - which explains a lot about link building timelines as these are the more time consuming aspects of the process.
Not surprisingly, it seems that 46% of respondents saw guest blogging as the primary way of acquiring links, followed by content marketing initiatives at 21%. Resource page link building and digital PR were not considered highly at all, with paid linking a particularly low priority at 5%. On guest blogging, there has been some conflict over the effectiveness of anchor text in author bios compared to in-content. Overwhelmingly, respondents believe that links within the content were more effective, which begs the question: why are bloggers still asking for links within author bios?
When asked what tacts are the most effective in link building, there were 5 that rated the best; in order: broken link building, guest blogging, infographic placements, press coverage and resource page links. Conversely, link wheels, blog networks, and article marketing ranked as the least effective methods, even regarded as "dangerous" tactics. Again, not surprising but good to know that SEO experts seem to agree on the best methods possible. As for the next 12 months, guest blogging, digital PR and content marketing campaigns came out on top as tactics to invest in; which means that while digital PR is not a priority now, SEO experts seem to predict in a shift in their importance
Do you agree with these findings? What do you think the next 12 months will hold for SEO?