Melbourne SEO Meetup recap - Tuesday April 2nd 2019

Now that we've finally put the office back together from the fantastic night hosting, we've had some time to reflect on what everyone said was a fantastic night of networking and learning.

We had over 80 people in attendance last night, which is an amazing sign of strength for the SEO community.

Optimising-event

Aside from the beer and pizza, we had a great presentation from Jason Munn, Director at Overdose Digital.

Our developer Simon Lawrenson took some great notes from his talk:

  • Keyword targeting younger generations via spelling.
  • A robust and thorough keyword research process is vital - leave no stone unturned.
  • Using an effective formula for title tags, such as `Women's sneakers by Nike | Free Shipping` is a great option to create unique metadata at scale.
  • Great and thorough product page design and content is vital to make you keep ahead of competitors (See coffee machine example in below presentation)
E-commerce-SEO

[You can find the full slide deck here]

A few people we would love to thank who helped the event go off seamlessly:

  • Big thanks to the whole Optimising ‘Blue Shirt’ Crew for working hard to pull it off (Special mention to honorary Blue Shirt, Kat)
  • Thank you to the organisers for giving us the opportunity to put it on.
  • Huge thanks for Jason Mun for giving up his time to drop a great presentation on us
  • And thanks to everyone who came…obviously too many to mention.
Melbseo
Optimisng-rooftop
Presentation-seo
SEO-meetup

If you missed it, never fear, just keep May 7th in your diaries for the next one.

Finally I have to mention if you liked the tunes we played on the night, have a listen to the whole playlist!

James Co Founder OPT

James Richardson

Co-Founder

James is Co-Founder of Optimising and has been working in SEO for over 20 years, across everything from complex site migrations to multi-location franchise rollouts. These days he spends just as much time thinking about how brands show up in ChatGPT and Perplexity as he does about Google rankings. He started out running sports fan sites and early eCommerce stores before building the kind of SEO agency he actually wanted to work at. 

Outside of work, he's usually being out-negotiated by his three daughters or supervising yet another cubby house build in the lounge room.

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