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iPad Mini Review

Posted on January 01, 2014

The launch of a new Apple product is guaranteed to create a buzz loud enough to burst your eardrums. The release of the new iPad Mini, while uncharacteristically low key, has nonetheless generated the usual jaw dropping queues of Mac devotees camped round the block, desperate to get acquainted with the latest offering.

So what should they expect? Weighing in at 308 grams and with a 7.9 inch screen, it's mini, alright. Perhaps not 'after dinner mint' light- you wouldn't for instance, comfortably slide it into your pocket (unless you shop at Solway, the big mans store), but it easily fits into a handbag or backpack. It features a mix of old and new iPad features, most of which won;t be of that much importance to the average recreational user. One of it's strongest competitive advantages is its compatibility with the existing 700,000 iPhone/pad apps.

It's also very easy to use. Nobody who's spent quality time with an iPhone or full sized iPad is going to have any hiccups adjusting to the mini. As with all existing iPads, there's no inbuilt keyboard. But typing is a piece of cake- much easier than using an iPhone. Despite the smaller screen, the touch targets are easy to hit and onscreen objects are not difficult to manipulate. The quality of the build is faultless. It's solid and seamless, virtually impossible to break open (though I've yet to put it to the ultimate test- my daughter's class at kinder, who could topple the tower of Pisa) Disadvantages can be summed up with a single symbol: $. The most basic model of the iPad mini will relieve you of $369, which makes Google's Nexus 7 tablet a significant $120 cheaper.

It's unlikely this will be a huge determinant in it's success, though. Most people will happily pay for the unique features and quality synonymous with Apple products. The iPad Mini is a welcome addition to the Apple stable, and will not disappoint those prepared to pay the bigger bucks. Do you need one? No, but you'll get one!

About the Author

James Richardson

Sales Director

James Richardson started his online career by running online Sports Fan sites (luckily none are still online today), with the pinnacle of the site being a write up in the Sunday Herald Sun 'Wired' column.

His professional career began at a ASX listed company, Melbourne IT, where he held various senior roles across the Sales and Marketing teams, before deciding to venture out on his own.

Running several successful online websites and businesses himself, he is well placed at understanding your business needs.

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