# Blog # The Optimising Blog Come learn more from the team that powers Optimising as well as other relevant industry news. [ ![Chapt GPT Ads Thumbnail 01 2](/_astro/ChaptGPT-Ads-Thumbnail-01-2_1Qpe34.webp) ## ChatGPT Ads is Launching in Australia OpenAI is expanding ChatGPT ads to Australia. Here's what the US pilot data shows, what it costs, and why organic AI visibility matters more than ever before you spend a dollar. 23 Apr 2026 Read ](/blog/chatgpt-ads-is-launching-in-australia) [ ![Markdown For Bots Thumb](/_astro/Markdown-For-Bots-Thumb_ZXn0LF.webp) ## Google's 2MB Crawl Limit Is Coming for Some of Australia's Biggest Retail Sites Two major Australian retailers are already over Google's 2MB HTML crawl limit. Several more are one update away. We crawled 35 homepages to find out where they sit. 13 Apr 2026 Read ](/blog/2mb-crawl-limit) [ ![Agency Blog Thumbnail](/_astro/Agency-Blog-Thumbnail_Z3wrVN.webp) ## What It's Actually Like Working at an SEO Agency We asked the Optimising team what surprised them about agency life, what keeps them here, and what they'd tell someone just starting out in SEO. 6 Apr 2026 Read ](/blog/seo-agency-life) [ ![Web MCP Thumbnail 2](/_astro/WebMCP-Thumbnail-2_Z1vvkAu.webp) ## Understanding WebMCP WebMCP is a new web standard that lets AI agents interact with your website directly. Here's what it means for ecommerce and service businesses, and what to do now. 16 Mar 2026 Read ](/blog/understanding-webmcp) [ ![Reddit Thumbnail BLUE](/_astro/Reddit-Thumbnail-BLUE_Z1Aji4D.webp) ## Reddit and LLM Visibility Reddit is the #1 cited source on ChatGPT in 7 out of 10 Australian B2C categories. We analysed AI Overviews, ChatGPT, and Gemini data to show why brands can't ignore it. 3 Mar 2026 Read ](/blog/why-brands-need-to-care-about-reddit-if-they-care-about-ai-visibility) [ ![Franchise Brands Thumbnail BLUE](/_astro/Franchise-Brands-Thumbnail-BLUE_26QACX.webp) ## Which Franchise Brands Does AI Actually Recommend in Australia? We tracked 9 Australian franchise brands across AI Overviews, AI Mode, ChatGPT, and Perplexity. McDonald's is invisible. Jim's Group leads. Here's the full data. 18 Feb 2026 Read ](/blog/franchise-brands-ai) [ ![UCP thumbnail](/_astro/UCP-thumbnail_ZMrEts.webp) ## Understanding UCP: Why the Internet is Becoming One Giant Storefront Universal Commerce Protocol is turning the internet into a single storefront. Learn how UCP connects product data, identity, and payments so customers can buy without leaving the conversation. 9 Feb 2026 Read ](/blog/ucp) [ ![SEO RFP Thumbnail](/_astro/SEO-RFP-Thumbnail_pYpQM.webp) ## SEO RFP A practical guide to writing an SEO RFP that gets better proposals and better results. Written from the agency side after reviewing hundreds of RFPs over 15+ years. 31 Dec 2025 Read ](/blog/seo-rfp) [ ![COVERIMAGE GIFTS](/_astro/COVERIMAGE-GIFTS_ZuYB8m.webp) ## Optimising's Last Minute Gift Guide 2025 10 Dec 2025 Read ](/blog/optimising-gift-guide-2025) [ ![Astro Blog Cover v3](/_astro/Astro-Blog-Cover-v3_2mjX3I.webp) ## Our Website was Already Fast. We Rebuilt it Anyway. 24 Nov 2025 Read ](/blog/astro-website-update) [ ![AI Traffic Thumbnail v3](/_astro/AI-Traffic-Thumbnail-v3_Z1spkwA.webp) ## AI Traffic in Australia: What the Data Actually Says We analysed AI-referred traffic across 115 Australian businesses over 12 months. AI sessions grew +1,200% YoY with ChatGPT driving the most visits. Here's the full data. 17 Nov 2025 Read ](/blog/australian-ai-traffic-study) [ ![Bcorp 2025 Thumbnail 1](/_astro/Bcorp-2025-Thumbnail-1_ZIWDXs.webp) ## Levelling up as a Certified B Corporation 15 July 2025 Read ](/blog/b-corp-recert) [ ![Geo cost](/_astro/geo-cost_Z1jjq0b.webp) ## How Much Does GEO Cost? 30 June 2025 Read ](/blog/geo-cost) [ ![Best SEO Agency 2025](/_astro/Best-SEO-Agency-2025_17HMM2.webp) ## The 5 Best SEO Agencies in Melbourne (2026) An honest look at Melbourne's best SEO agencies. We compare five firms based on strategy, execution, transparency, and the kind of clients they suit best. 3 June 2025 Read ](/blog/5-best-seo-agencies-in-melbourne) [ ![Best SEO Agency 2025](/_astro/Best-SEO-Agency-2025_17HMM2.webp) ## The 5 Best SEO Agencies in Sydney (2026) Looking for a serious SEO partner in Sydney? We break down five agencies that deliver sharp strategy, clean execution, and real results - not just rankings. 3 June 2025 Read ](/blog/5-best-seo-agencies-in-sydney) [ ![Australian Web Awards 2025 057](/_astro/Australian-Web-Awards-2025_057_1QIKAH.webp) ## Celebrating Web Excellence at the 2025 Australian Web Awards 27 May 2025 Read ](/blog/2025-awa) [ ![Bandicoot thumbnail](/_astro/Bandicoot-thumbnail_ReuIY.webp) ## Optimising and Odonata Foundation 7 May 2025 Read ](/blog/odonata) [ ![Ai seo opt](/_astro/ai-seo-opt_tcGgs.webp) ## AI Search Indexing and SEO 3 Dec 2024 Read ](/blog/ai-search-seo) [ ![The event panel and host](/_astro/thumbnail_2024-08-01-021200_nnvq_Z11zBxO.webp) ## Optimising Hosts 1% for the Planet’s First Melbourne Meetup 1 Aug 2024 Read ](/blog/optimising-hosts-1-for-the-planets-melbourne-meetup) [ ![We Are Mobilise logo](/_astro/thumbnail_Zxm06G.webp) ## Learning About We Are Mobilise 23 May 2024 Read ](/blog/learning-about-we-are-mobilise)