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How to SEO Images

Posted on January 01, 2014

As Google gets more and more competitive, we now have to look for every opportunity to get an edge in the SEO game. With the increasing numbers of people using Google's Image Search, you will be behind the eight ball if you don't know how to SEO Images.

File Names

From the very beginning of creating your image file you should bear in mind that a preferred format for detailed and colorful images is of course *.jpg. A descriptive filename is best. For an image of a Clayton hotel, a name like clayton-hotel-room.jpg would be perfect. Alt Text

The next step are the name and the alt text of the image, as well as the text which is around the image on the website. You should name your image with an appropriate name, and give a good explanation of the content in the alt text. You need to upload your image files to a folder on your server that is open to the search engines. Doing this, you allow the search engines to load the images directly from your server.

Keep it Fresh

On the next level, after you have your image saved and uploaded, you have to keep it "fresh". It is recommended that you even re-upload your image every once in a while to keep it popular. In addition, you should enable the image search option over at Google Webmaster tools.

Size DOES Matter

It is also important to mention that the image size should be reasonable, since big files are unattractive for the search engines. This doesn't imply that you should cut on quality, but there can be an acceptable balance between the two. Another thing that you should think of when creating your website is the number of images per page. Too many images confuse the search engine, and the accuracy of the results for a keyword declines.

Images may not provide the highest of traffic quality, but in an age of competitive SERP's. lets be honest, its a market worth grabbing.

About the Author

James Richardson

Sales Director

James Richardson started his online career by running online Sports Fan sites (luckily none are still online today), with the pinnacle of the site being a write up in the Sunday Herald Sun 'Wired' column.

His professional career began at a ASX listed company, Melbourne IT, where he held various senior roles across the Sales and Marketing teams, before deciding to venture out on his own.

Running several successful online websites and businesses himself, he is well placed at understanding your business needs.

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