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How to SEO Flash

Posted on January 01, 2014

I tell every one of my clients when I take them on to "stay away from flash"! The reasoning is simple these days, most of the effects achievable in Flash are now able to be done with CSS and Javascript. But, you can't win them all. So if you are one fo the unlucky ones stuck with a Flash website, I decided to do you a favour and create a little guide called 'How to SEO Flash'. There have been many bad things said about using Flash in the past, mostly claiming that it is likely to harm your search engine rating. This is due to it's complicated nature, and the fact that common search engines cannot handle it properly. Flash is not static content, which is what search engines are looking for.

In order to get the best from your SEO, you need to understand that adding Flash involves a continually running program, and this can have a negative impact on your website. Then why use Flash at all? This seems like a reasonable question, and web developers are often cautious about using Flash. But using Flash does also allows you to put a large amount of content into a small space. Flash can also allow the developer to create a slideshow of pictures or even a movie, showcasing the product or purpose of the website.

If you are running a media site, or perhaps showcasing a new entertainment talent, Flash is the ideal program to run on your website. If you decide that you would like to run Flash on your website, the first thing that you need to do is to develop text. Putting text alongside your Flash website will allow the search engine to see the webpage as it normally would. Place a URL within the Flash application, as most search programs can now recognise these. All of this text should be written using HTML. When you are creating the Flash website, using Dreamweaver or another development tool, you need to write the HTML as though the Flash 'wasn't there'. This will help the search engines to find the program. When using Flash, you need to continue using your keywords as you normally would. Don't forget that you need to appeal to the viewer even if they do not view Flash.

You may decide to create separate a HTML website as a backup copy of the Flash page. The Flash can then be added to the HTML page, and viewers able to use Flash will see it. If the visitor cannot see it, then you will still be able to attract them using the HTML code and text. For the best way to optimise Flash, you should only use your Flash widgets sparingly, and not on every page where possible. Sick of your flash website? Feel its time to make the jump into the new web? Give us a call on 1300 171 005 and we can help you get there.

About the Author

James Richardson

Sales Director

James Richardson started his online career by running online Sports Fan sites (luckily none are still online today), with the pinnacle of the site being a write up in the Sunday Herald Sun 'Wired' column.

His professional career began at a ASX listed company, Melbourne IT, where he held various senior roles across the Sales and Marketing teams, before deciding to venture out on his own.

Running several successful online websites and businesses himself, he is well placed at understanding your business needs.

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