'50% lie on Social Networks'. How to avoid being a Social Media Fraud

Social Media is supposed to be a place where business and personal users alike can be themselves. We can share whatever we like and don't like; and engage with those that we choose. A recent Telstra survey has revealed an interesting admission from personal Social Media users.

ALMOST half of 18 to 30-year-olds admitted using the Facebook Places "check-in" feature - which allows mobile users at a location such as a bar of cafe to let others know where they are - to make themselves look good ONE in 10 regularly fake where they are in a bid to improve their social status A THIRD of Gen Ys confessed to downloading quirky iPhone apps designed to be seen by others rather than be actually used THE same number admit to claiming Facebook or Twitter posts passed on to friends as their own in an effort to appear clever ALMOST 70% of those surveyed believed their friends use Facebook Places and status updates to appear cooler than they really were.

So how about businesses? How truthful and upfront are businesses being on Twitter, Facebook, and other social mediums? If you are looking at being successful on any of the many social media platforms, here are some things you should avoid in becoming a 'Social Media Fraud'.

Make your point

Too many companies out there are on Twitter and run a blog because they think they should. Start a company blog and social media profile for the right reasons. Have a clear objective and direction.

Talk their language

The important thing about social media is to engage, so tone down the formalities and be more relaxed and casual.

Don't tell porkies

If you tell a lie and get busted, you're done for in the public arena. Don't do it.

Non disclosure

Ignoring problems or issues is as bad as lying, the objectives of social media should be to engage, address, and discover issues-both good and bad. Be upfront and admit your mistakes.

Being too personal or not personal enough.

People want to get to know the real you, but not the WHOLE you. You need to find a balance between creating a relationship with the customer, retaining professionalism.

Know what you're talking about

If you don't know the things you are talking about, don't talk. Social media needs to be authentic, not all about your 'strategy'. Getting your latest intern to run your social media strategy is headed for disaster. Social media needs to be handled carefully. Just like in real life, telling the truth will always be the best result. Don't be 'that guy' who tells all the lies, it will stick and cost you business.

About James

James Richardson started his online career running online Sports Fan sites (luckily none are still online today), with the pinnacle being a write up in the Sunday Herald Sun 'Wired' column. Running several successful online websites and businesses himself, he is well placed at understanding what your business needs.

Client logos

We’re real people! Meet the Optimising team!

The Optimising Team

Optimising Logo

Optimising are a Melbourne based SEO and Web Design company. Launched in early 2008, we have brought together years of experience in Online Marketing and Website Design.

We have assisted clients all over Australia with innovative online organic and paid marketing techniques, the latest in social media, and the creation of high performing websites.

+ Click here for more!

Get In Touch

Melbourne Map IconMelbourne Head Office
1/345 Punt Road
Richmond VIC 3121

Map IconGold Coast SEO Office
Suite 511, 15 Albert Ave,
Broadbeach QLD 4218

Map IconSydney SEO Office
Suite 64, 246 Pacific Highway,
Crows Nest NSW 2065