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50% lie on Social Networks'. How to avoid being a Social Media Fraud

Posted on January 01, 2014

Social Media is supposed to be a place where business and personal users alike can be themselves. We can share whatever we like and don't like; and engage with those that we choose. A recent Telstra survey has revealed an interesting admission from personal Social Media users.

ALMOST half of 18 to 30-year-olds admitted using the Facebook Places "check-in" feature - which allows mobile users at a location such as a bar of cafe to let others know where they are - to make themselves look good ONE in 10 regularly fake where they are in a bid to improve their social status A THIRD of Gen Ys confessed to downloading quirky iPhone apps designed to be seen by others rather than be actually used THE same number admit to claiming Facebook or Twitter posts passed on to friends as their own in an effort to appear clever ALMOST 70% of those surveyed believed their friends use Facebook Places and status updates to appear cooler than they really were.

So how about businesses? How truthful and upfront are businesses being on Twitter, Facebook, and other social mediums? If you are looking at being successful on any of the many social media platforms, here are some things you should avoid in becoming a 'Social Media Fraud'.

Make your point

Too many companies out there are on Twitter and run a blog because they think they should. Start a company blog and social media profile for the right reasons. Have a clear objective and direction.

Talk their language

The important thing about social media is to engage, so tone down the formalities and be more relaxed and casual.

Don't tell porkies

If you tell a lie and get busted, you're done for in the public arena. Don't do it.

Non disclosure

Ignoring problems or issues is as bad as lying, the objectives of social media should be to engage, address, and discover issues-both good and bad. Be upfront and admit your mistakes.

Being too personal or not personal enough.

People want to get to know the real you, but not the WHOLE you. You need to find a balance between creating a relationship with the customer, retaining professionalism.

Know what you're talking about

If you don't know the things you are talking about, don't talk. Social media needs to be authentic, not all about your 'strategy'. Getting your latest intern to run your social media strategy is headed for disaster. Social media needs to be handled carefully. Just like in real life, telling the truth will always be the best result. Don't be 'that guy' who tells all the lies, it will stick and cost you business.

About the Author

James Richardson

Sales Director

James Richardson started his online career by running online Sports Fan sites (luckily none are still online today), with the pinnacle of the site being a write up in the Sunday Herald Sun 'Wired' column.

His professional career began at a ASX listed company, Melbourne IT, where he held various senior roles across the Sales and Marketing teams, before deciding to venture out on his own.

Running several successful online websites and businesses himself, he is well placed at understanding your business needs.

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