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How Do you Stack Up in Google's Benchmarking Report?

Posted on January 01, 2014

You may have noticed in the past that we can now, as Google Analytics users, choose to Anonymously share traffic data in order to get a complete picture of our industry. This is a great idea by Google, but one that we have not seen alot of interesting data out of until now. Last week Google sent out what is thought to be many 'Google Analytics Benchmark Reports'.

We are replacing the standard "benchmarking" report in your Google Analytics account with data shared in this newsletter. We are using this newsletter as an experiment to surface more useful or interesting data to Analytics users. Data contained here comes from all websites which have opted-in anonymous data sharing with Google Analytics.

Bounce Rate

Average Time on Site

The distribution above is annotated with some countries -- which seem to indicate a story of leisure and stage of economic development. For a related metric: average time on site, the distribution by country is plotted below:

Conversion Rate

Many marketers' favourite metric is conversion rate. Here is the worldwide distribution of Google Analytics "goal conversion rate" by country.

Would anyone have guessed that states which are known for conversions are also high for their citizens' goal conversion rate? Note that for some states with few population, the statistical significance of the conversion metric comes into doubt.

Some very interesting stats which can be read into as you see fit. It will be interesting to see what trends increase/decrease in the future accounting to technology and user expectations.

About the Author

James Richardson

Sales Director

James Richardson started his online career by running online Sports Fan sites (luckily none are still online today), with the pinnacle of the site being a write up in the Sunday Herald Sun 'Wired' column.

His professional career began at a ASX listed company, Melbourne IT, where he held various senior roles across the Sales and Marketing teams, before deciding to venture out on his own.

Running several successful online websites and businesses himself, he is well placed at understanding your business needs.

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