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How do I rank in Google Maps?

Posted on January 01, 2014

Millions of people search Google maps daily for businesses. A top ranking on Google maps means lots of business for you as Google displays a map with lots of businesses located on it and that is where you put your company to get noticed. In order to rank in Google maps there are five simple steps you can take.

First, go to the Google Local Business Center . Open up an account, which is free, and add information through each step of the process. Make sure that the description of your company is short but provide keywords and connect them to the place the service is, and what is close to your business and what landmarks are near it. Keywords should be placed in the title together with the company's name and its working hours. The most important thing to to COMPLETELY fill out your listing. If it allows you to add 10 pictures, add 10 pictures!

Secondly, categorise your listing appropriately. There are about five choices to fill out for your business listing. If they do not have a listing there for you, you can create a new category for your business, so make the most of them.

Thirdly, choose the terms you wish to rank for. This should align with your primary SEO target words, and also be geographic. Terms such as 'Melbourne Plumber', 'Geelong Security', or 'Philip Island Restaurant' work best in this case. Include those keywords within your listing - but don't overdo it.

Fourth, you need to verify the business listing with Google Maps. You can do this in two ways, first by mail and secondly by telephone. Either method is fine, but if given the choice, phone is a much faster option.

The fifth tip to get a good ranking is to get good costumer reviews. It is best not to write your own though, but to direct your real customers to click on the reviews link and to write one for you. Google Maps will give you links to forward to customers or to put on your webpage or various other places on the web. The more places that you place your business, the more likely people will notice your company and the rankings will improve.

Google Maps is quite easy to rank for in your local area if you spend some time on your business listing. Google is changing the way they display search results constantly, but one thing is for sure, Google Maps will only grow in prominence.

If you need help getting your business listed and ranking on Google Maps, get in touch. We have ranked ourselves, and many customers for highly valuable keywords and areas, and we can help you too.

About the Author

James Richardson

Sales Director

James Richardson started his online career by running online Sports Fan sites (luckily none are still online today), with the pinnacle of the site being a write up in the Sunday Herald Sun 'Wired' column.

His professional career began at a ASX listed company, Melbourne IT, where he held various senior roles across the Sales and Marketing teams, before deciding to venture out on his own.

Running several successful online websites and businesses himself, he is well placed at understanding your business needs.

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