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Online Marketing and Dispelling The Confusion

Posted on January 01, 2014

If you want to get found, your website should have as many keywords as possible with lots of blue click here links to other sites you have requested reciprocal links from - Right?

Wrong.

Google is your best friend when searching for something, but not who you should write for. What do we mean by this? Well many SEOs forget that Google is merely a tool, albeit one that seems smarter than any human, but a tool nonetheless. Google isn't searching to find your website, a human is - So write for them. Doing this in an effective way though requires you to throw away a single mentality that plagues so many people: stop trying to game the system. Google has teams of people that focus on making search return ever-more relevant results to users, and these teams go to quite a bit of effort:

  1. Google engineers identify a set of "motivating searches" that aren't working as well as they would like.

  2. Engineers identify various signals that could be used to better answer that query.

  3. Results from these signals are rated by a trained worker who doesn't work for Google.

  4. Next, the results are tested in a live way by a small number of users.

  5. An analyst then objectively reviews the changes and how they are performing in tests.

  6. Finally, the search quality team reviews the proposed change and either approves or denies it.

This process is done over 500 times a year (that's 1.34 times a day).  Do you really have the time to try and adjust your content constantly to account for these tweaks?  Don't waste your time, and write relevant content for humans in a way that's understandable for them, that gives them information they want to engage with.  As a small business, time is precious, so we've put together a quick and easy recipe for an SEO sauce that you can prepare at lunchtime that goes with any website either on the side or drizzled over the top!

SEO Sauce (serve hot)

For a robust SEO Sauce that can be served with any website for a deliciously high Google ranking, follow these simple steps:

  1. Start with a good base and ensure your landing/home page clearly defines what you do, who you are and where you come from.

  2. Next, make sure that your content is fresh and unique, sounds natural and has purpose.

  3. Add a dash of keywords but be sure not to overdo it or it will ruin the website. These are best to add in titles or the first few lines, the key is quality not quantity!

  4. Stir in social media to really bring your sauce alive. We suggest facebook, Twitter, Google+ etc, more the better.  These can be prepared earlier, but it's definitely necessary that they are of high quality and have been kept fresh.

About the Author

James Richardson

Sales Director

James Richardson started his online career by running online Sports Fan sites (luckily none are still online today), with the pinnacle of the site being a write up in the Sunday Herald Sun 'Wired' column.

His professional career began at a ASX listed company, Melbourne IT, where he held various senior roles across the Sales and Marketing teams, before deciding to venture out on his own.

Running several successful online websites and businesses himself, he is well placed at understanding your business needs.

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