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Google Analytics and Google Webmaster Tools now track Social Media Impact

Posted on January 01, 2014

With the recent roll out of Google+, Google has taken steps to become more social, introducing new tools for tracking tweets, likes, +1s and more on your websites traffic through both Google Analytics and Google Webmaster Tools.

Google Webmaster Tools now has a '+1 metric' within their reporting interface. In addition the new Social Plugin Tracking tool for Google Analytics allows you to compare the different impacts of Tweets, Facebook Likes, Facebook Sends and many other social actions. With these new tools, we will now be able to gain much more insight into the impact of Social Media on a website, which is a massive step in the right direction.

About the Author

James Richardson

Sales Director

James Richardson started his online career by running online Sports Fan sites (luckily none are still online today), with the pinnacle of the site being a write up in the Sunday Herald Sun 'Wired' column.

His professional career began at a ASX listed company, Melbourne IT, where he held various senior roles across the Sales and Marketing teams, before deciding to venture out on his own.

Running several successful online websites and businesses himself, he is well placed at understanding your business needs.

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