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Facebook Ads for Small Business Explained

Posted on January 01, 2014

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Timothy Marc of the Freedom Business Blog recently invited me to his new video studios to record a short introduction to Facebook Marketing for his training course.

Facebook's targeting continues to get more sophisticated allowing businesses to target prospective customers with pinpoint accuracy. While experiencing rapid growth, the competition on Facebook is still relatively low compared to Google AdWords. With very affordable CPCs, advertisers are achieving excellent ROIs.

The video covers some of the benefits of Facebook advertising as well as the options available to small businesses looking into this channel.

About the Author

Trishan Naidoo

Head of Paid Media

Trishan graduated from the University of Melbourne with a Bachelor of Commerce (Marketing) and a Bachelor of Laws. Specialising in paid media channels, Trishan joined Optimising in 2013. He has worked on campaigns for clients across a range of verticals including Reece Bathrooms, Allied Pickfords, Catch of the Day and the Richmond and Western Bulldogs football clubs. He is both Google AdWords and Analytics qualified.

Outside of work, Trishan is an AFL enthusiast, supporting the mighty Essendon Bombers. He has a penchant for the American reality show “Survivor”, regularly boring his colleagues with details of the latest tribal council blindside.

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