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Why the recent Google change will not effect you

Posted on January 01, 2014

Late last week we saw some interesting news out of Google, who announced through every Google fans boys hero, Matt Cutts, that they were making some significant algorithm changes which would have quite a large impact on the search engine rankings across the board. The goal of these changes according to Matt Cutts is "To give people the most relevant answers to their queries as quickly as possible. This requires constant tuning of our algorithms, as new content—both good and bad—comes online all the time." The changes have effected about 11.8% of search queries, so its nothing to sneeze about. So what are the changes? And should site owners everywhere be renewing their yellow pages listings again? Fear not, as long as you have been doing things the right way, you will probley notice a rise in your rankings rather than a fall.

Content Farms are no more

Although the update is not specifically aimed at what are commonly known as content farms, the result has been a dramatic drop in the rankings of these low quality information sites.

"We're evaluating multiple changes that should help drive spam levels even lower, including one change that primarily affects sites that* copy others' content and sites with low levels of original content. We'll continue to explore ways to reduce spam, including new ways for users to give more explicit feedback about spammy and low-quality sites. As "pure webspam" has decreased over time, attention has shifted instead to *"content farms," which are sites with shallow or low-quality content."

Basically google is trying to increase the quality of the content displayed when someone performs a search.

Copied content is dead

In what is a smart move, Google has made moves to determine and reward, the original content rather than sites who have scraped or copied the content form the original source. Matt Cutts confirmed this fact on the Google Blog last week:

"This was a pretty targeted launch: slightly over 2% of queries change in some way, but less than half a percent of search results change enough that someone might really notice. The net effect is that searchers are more likely to see the sites that wrote the original content rather than a site that scraped or copied the original site's content."

So reaffirming what we have been preaching for years, but is now confirmed. Good and original content is king. As long as you have been doing the right things, and creating quality original content-you have no need to fear. In fact the opposite, this will be a positive change for most, so sit back and enjoy the traffic.

About the Author

James Richardson

Sales Director

James Richardson started his online career by running online Sports Fan sites (luckily none are still online today), with the pinnacle of the site being a write up in the Sunday Herald Sun 'Wired' column.

His professional career began at a ASX listed company, Melbourne IT, where he held various senior roles across the Sales and Marketing teams, before deciding to venture out on his own.

Running several successful online websites and businesses himself, he is well placed at understanding your business needs.

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