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Blogging for Business: An Engaging Customer Conversation

Posted on January 01, 2014

h2>Do Blogs Mean Business?

"Blogs", short for "web logs", are a type of journal that one makes available for all to read on the Web and comment on. In existence since around 1997 and a spiffed-up version of yester-year's Usenet groups and e-group forums, blogs have exploded in popularity. By May 2007, Technorati estimated there were no less than 71 million around the world.

How to Start a Blog?

This explosion of blogs has, in great part, been facilitated by user-friendly software that permitted non-technical people to write, update and post (also called "publishing") their opinions on the Web day by day. Owners, also called "bloggers" or op-ed columnists, earn hits and visitors by welcoming feedback or no-holds-barred discussion. Wordpress.com and Google's blogger.com are clearly the more popular blogging sites. Their interface is simple and easy to use. Both facilitate ease of use and offer a reasonable variety of customization possibilities for both business and personal bloggers.

Blogging: A fun and lucritive pastime[/caption] Making the Most of Blogs Blogs are even more personal expressions of personal taste and opinion. So targeting niche audiences is not only tolerated, it is actually encouraged. One key thing to remember is that repeat visitors are attracted by frequent updates or new content. Hence, blog owners update content on a regular basis. Putting up fresh content daily is a great way to achieve this. Four *Reasons Why For Business*

Advertising

On the face of it, businesses employ blogs as one more channel of marketing and corporate PR "spin". The difference is that blogs permit near-instantaneous customer feedback. In that sense, blogs are great tools for customer relationship management, Secondly, professionals can enhance their reputation as consultants or industry "guru's" by dispensing expert advice.

Employee Relations

Many people-oriented managements have realized that blogs can enhance employee morale freer communication up and down the organization. This makes more sense than for disgruntled employees to post their raves and rants elsewhere on the Web and thereby tarnish corporate image.

Be a Cool Kid: Learn to Love to Blog![/caption] Fourth, blogs can be another channel for conveying customer information – a sale, for instance, or new product introduction – with an urgency that habitués of the blog cannot expect from staid old corporate web sites.

Popular Business Blogs

According to The Times Online some of the more popular business blog categories are those in:

  • Banking and Finance
  • Construction and Property
  • Media and Marketing
  • Retail
  • Telecoms and,
  • Utilities

About the Author

James Richardson

Sales Director

James Richardson started his online career by running online Sports Fan sites (luckily none are still online today), with the pinnacle of the site being a write up in the Sunday Herald Sun 'Wired' column.

His professional career began at a ASX listed company, Melbourne IT, where he held various senior roles across the Sales and Marketing teams, before deciding to venture out on his own.

Running several successful online websites and businesses himself, he is well placed at understanding your business needs.

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