Australian Online Spending Habits

Still not convinced that people will buy your products online? Still think retail stores are the future? E-commerce in Australia, while still not at the levels of the worldwide leaders such as the USA, is truly significant.

  • On average Australians spend $600 per person, per year, online.
  • 86% of consumers will increase this spending in the coming years.
  • Australian's will spend $10 Billion online in the next 5 years.
  • 62% of consumers have purchased goods online.
  • 95% of consumers research products online before making a purchase.
  • Over 65% of in store purchases are initiated online. Source:

About James

James Richardson started his online career running online Sports Fan sites (luckily none are still online today), with the pinnacle being a write up in the Sunday Herald Sun 'Wired' column. Running several successful online websites and businesses himself, he is well placed at understanding what your business needs.

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The Optimising Team

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Optimising are a Melbourne based SEO and Web Design company. Launched in early 2008, we have brought together years of experience in Online Marketing and Website Design.

We have assisted clients all over Australia with innovative online organic and paid marketing techniques, the latest in social media, and the creation of high performing websites.

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