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Australian Online Spending Habits

Posted on January 01, 2014

Still not convinced that people will buy your products online? Still think retail stores are the future? E-commerce in Australia, while still not at the levels of the worldwide leaders such as the USA, is truly significant.

  • On average Australians spend $600 per person, per year, online.
  • 86% of consumers will increase this spending in the coming years.
  • Australian's will spend $10 Billion online in the next 5 years.
  • 62% of consumers have purchased goods online.
  • 95% of consumers research products online before making a purchase.
  • Over 65% of in store purchases are initiated online.   Source:

About the Author

James Richardson

Sales Director

James Richardson started his online career by running online Sports Fan sites (luckily none are still online today), with the pinnacle of the site being a write up in the Sunday Herald Sun 'Wired' column.

His professional career began at a ASX listed company, Melbourne IT, where he held various senior roles across the Sales and Marketing teams, before deciding to venture out on his own.

Running several successful online websites and businesses himself, he is well placed at understanding your business needs.

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