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Are you accepting room bookings online?

Posted on January 01, 2014

If you own a hotel, or any service business, are you accepting bookings online? If you are not offering this facility, you may be missing out on some easy business. The internet is the world's fastest growing source for bookings relating to accommodation and hospitality across the board. There is simply no other portal or platform which offers the potential for increased business and general ease of accessibility than the online. With more and more people favoring online systems every day over traditional alternatives, no modern accommodation provider can realistically afford not to offer such a system to accompany their website. However, many hoteliers are put off by the notion that it may be too complicated or expensive to implement. That fact of the matter is that nothing could be further from the truth.

The vast majority of quality online booking engines, such as Netroomz.com.au for example, offer all new customers a relatively lengthy free trial in order to ascertain exactly what they can get out of the product. In its relatively short existance since 2004, Netroomz has had an enormous effect on the booking habit for a number of well-known hotels and chains across the country, generally increasing revenue by as much as 500% in a remarkably short period.

Siteminder.com.au is another example of a well-established and trusted provider offering a number of services above and beyond simple room bookings. Indeed, along with increasing revenue exponentially, the services on offer provide incredible reductions in the level of overall effort required when it comes to the matter of managing availability, pricing, booking restrictions and so on. Though the booking engine allows any specific hotel to appear through dozens of other websites and portals, the user is required only to make room-management alterations once through a single page, which has a level of user-friendliness and literally any staff member would be quite able to carry out the task. In addition to the booking and room-management facilities, such booking engines also allow the user to keep the closest possible eye on their business by monitoring trend and patterns produced by statistical analysis performed by the software. Such factors as how many customers get as far as the rates page, how many abandon booking and at what stage, where the primary demographic of the business lies and so on can all be addressed and recorded without the need for any outside input or interaction. Knowing your business inside out including where you excel and where you fall short is really the only way of moving a company forward in an effective and competitive manner. If you are hotel who wishes to keep up with the game, you need to take bookings online. Step up to the plate and take the plunge. You will thank us later!

Optimising has worked with many hotels and accommodation businesses of all sizes. If you need help with your Accommodation Marketing such as booking integration, website setup, or Hotel SEO, call us on 1300 171 005

About the Author

James Richardson

Sales Director

James Richardson started his online career by running online Sports Fan sites (luckily none are still online today), with the pinnacle of the site being a write up in the Sunday Herald Sun 'Wired' column.

His professional career began at a ASX listed company, Melbourne IT, where he held various senior roles across the Sales and Marketing teams, before deciding to venture out on his own.

Running several successful online websites and businesses himself, he is well placed at understanding your business needs.

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