# Blog # The Optimising Blog Come learn more from the team that powers Optimising as well as other relevant industry news. [ ![The event panel and host](/_astro/thumbnail_2024-08-01-021200_nnvq_Z11zBxO.webp) ## Optimising Hosts 1% for the Planet’s First Melbourne Meetup 1 Aug 2024 Read ](/blog/optimising-hosts-1-for-the-planets-melbourne-meetup) [ ![We Are Mobilise logo](/_astro/thumbnail_Zxm06G.webp) ## Learning About We Are Mobilise 23 May 2024 Read ](/blog/learning-about-we-are-mobilise) [ ![Optimising B Corp Spotlight featuring Portable logo](/_astro/bcorp-spotlight-Portable_1qMaAH.webp) ## B Corp Spotlight: Portable 18 Mar 2024 Read ](/blog/b-corp-spotlight-portable) [ ![Isabelle at a cliff-top lookout](/_astro/cliffs-Large_2woc36.webp) ## Meet the Team: Isabelle 30 Jan 2024 Read ](/blog/meet-the-team-isabelle) [ ![Thumbnail](/_astro/Thumbnail_ZVy6MS.webp) ## Optimising Christmas Gift Guide 11 Dec 2023 Read ](/blog/optimising-gift-guide) [ ![Daniel sitting outside with his wife and baby](/_astro/IMG-20231204-WA0001_Z1eHuab.webp) ## Meet the Team: Daniel 11 Dec 2023 Read ](/blog/meet-the-team-daniel) [ ![Cooking Cultivating Community HR 2 of 43](/_astro/Cooking_Cultivating_CommunityHR-2-of-43_Z2bbPUU.webp) ## People Also Ask - Cultivating Community 6 Dec 2023 Read ](/blog/people-also-ask-cultivating-community) [ ![Optimising B Corp Spotlight featuring Bellroy logo](/_astro/bcorp-spotlight-Bellroy-1_Z24JrrJ.webp) ## B Corp Spotlight: Bellroy 14 Nov 2023 Read ](/blog/b-corp-spotlight-bellroy) [ ![Captain Planet Image](/_astro/Screen-Shot-2023-06-07-at-10.19.06-am_Zvrx3O.webp) ## Captain Planet: introducing environmental initiatives at work 30 Sept 2023 Read ](/blog/captain-planet-program) [ ![Optimising team enjoys the coffee workshop](/_astro/coffee-workhop_2dWhxD.webp) ## Visiting Veneziano Coffee Roasters 16 Aug 2023 Read ](/blog/veneziano-coffee-roasters) [ ![International Thumbnail 2](/_astro/International-Thumbnail-2_ZFFfNX.webp) ## International SEO: How to expand your website to another country \[Updated\] Learn how to structure your website for multiple countries using ccTLDs, sub-folders, or sub-domains - plus how AI search changes international SEO in 2026. 4 July 2023 Read ](/blog/international-seo) [ ![Crowd of people enjoying the AWAs](/_astro/AWIA_2023_print-234_Z1fL1mF.webp) ## Celebrating the Australian Web Awards 7 June 2023 Read ](/blog/australian-web-awards-2023) [ ![IMG 4358 1](/_astro/IMG_4358-1_ZazEcU.webp) ## Go Beyond: Celebrating B Corp Month! 13 Apr 2023 Read ](/blog/go-beyond-celebrating-b-corp-month) [ ![WebSavvy image of two computers exchanging SEO and Google Shopping data](/_astro/web-savvy-graphic-heading-image_2uXup3.webp) ## How Google Shopping can work with and improve your SEO 15 Mar 2023 Read ](/blog/google-shopping-and-seo) [ ![Google Premier Partner Logo with Optimising blue and black swirl design](/_astro/Google_Partner_Blog_-_cover_Z1ibHwo.webp) ## Awarded Google Premier Partner 2023 6 Mar 2023 Read ](/blog/google-premier-partner-2023) [ ![2022 graphic 2 0](/_astro/2022-graphic-2.0_ZHI4XN.webp) ## Making a Difference in 2022 & Beyond! 13 Feb 2023 Read ](/blog/2022-initiatives) [ ![Marcus Vady Amy](/_astro/Marcus-Vady-Amy_3OiBw.webp) ## Learning From the University of Experience 17 Jan 2023 Read ](/blog/learning-from-the-university-of-experience) [ ![Fran in Optimising team member](/_astro/OPTIMISING_OFFICE_30.06.22_082_Z28G6ym.webp) ## Dumb Question: What are backlinks in SEO and why do they matter? 5 Dec 2022 Read ](/blog/what-are-backlinks-in-seo) [ ![GA4 scales bloggy image 3 0](/_astro/GA4-scales-bloggy-image-3.0_ZM7omi.webp) ## GA4: The Advantages and Disadvantages 27 Nov 2022 Read ](/blog/ga4-the-advantages-and-disadvantages) [ ![GA4 Optimising Conceptual Graphic](/_astro/GA4-graphic-watermark_Z1zLLfO.webp) ## GA4: Your Introductory Guide to Google Analytics 8 Nov 2022 Read ](/blog/introductory-guide-google-analytics)