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12 Ways to Boost Page Rank through Link Building

Posted on January 01, 2014

Page Rank is the Google's calculation of all the web pages that it indexes. In other words, it is the Google's system of determining the popularity of your site. The Page Rank of your site shows how important your web site is in the eyes of Google. While determining your Page Rank, Google counts the number of quality links that link to your website. The greater is the number of quality links the higher would be your rankings.

What are Quality links?

Quality links are the links from other good websites with high page rank (the little green bar in Google's toolbar) that are on the same topic as your website or relevant

How do I get quality links coming in?

There are multiple ways of getting quality links.

  1. Try obtaining links exclusively from relevant and high rank sites so that it brings qualified traffic.

  2. Get referred by the sites having few links only. If it displays hundreds of links, your link will have loose effect.

  3. Include anchor text in your links – this is the text that describes your link. It should contain the most popular keyword you use for your site

  4. Submit your website links to directories- both free and paid directories. Directories are viewed as being a very positive source of links by a number of search engines.

  5. You can also create a specialized directory in your website where people can add their web site for free if they link to your site.

  6. Submit articles to article directories like, and In the article include a link to your site, and plug-in a promotional of your products at the end of the article.

  7. Post to a forum, and include a link to your website. There are a multitude of discussion forums on the internet.

  8. Similarly invite other web sites to use your discussion board for their web site visitors. Just have them link directly to the discussion board.

  9. Visit a good web site related to yours, and write a positive review of the site. Tell them they can publish it on their web site, if they include a link to your web site.

  10. Search for shareware, freeware and demo software. You can let people download software at no charge from your web site, if they agree to link to your web site.

  11. Network and build good relationships with maybe 10-20 quality groups of web sites on a similar subject agreeing to link with each other. The higher their site is ranked, the better. Help each other with site promotion, content ideas and article exchanges

  12. Use RSS Feeds - RSS or Really Simple Syndication allows you to share your web site content with other sites. When another web site uses your RSS feed to display headlines, it will automatically place a link to your site. Remember quality links aren't easy to get. It is a long and tedious process. But later on, when the free traffic to your website starts rolling in regularly and continuously the effort will prove to be well worth it.

About the Author

James Richardson

Sales Director

James Richardson started his online career by running online Sports Fan sites (luckily none are still online today), with the pinnacle of the site being a write up in the Sunday Herald Sun 'Wired' column.

His professional career began at a ASX listed company, Melbourne IT, where he held various senior roles across the Sales and Marketing teams, before deciding to venture out on his own.

Running several successful online websites and businesses himself, he is well placed at understanding your business needs.

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