Real results from real professionals

Optimising are more than just a Digital Agency. We’re a team of brillant digital minds who aim to transform the business of our clients through clever, outside of the box solutions for our clients.

The Optimising team are a highly experienced, dynamic group of professionals specialising in generating websites primed for success, ensuring a positive return from clients online presence.


Daniel Zuccon  |  Operations Director | Co-Founder

With over 20 years experience in the industry, Daniel has produced an extensive number of web projects for some of Australia’s largest brands. His passion and interest for web development originated from building his first website in 1998 (in exchange for a skateboard, no less!) to running many successful boutique eCommerce stores and large online communities.

Since then, Daniel has made the leap of co-founding Optimising, the specialist SEO Agency that we know today. From its humble beginnings, the team has grown from a two-man enterprise to a large core team, growing into a highly respected digital agency.


James Richardson  |  Sales & Marketing Director | Co-Founder

Working in the SEO industry for many years alongside some of Australia’s biggest brands, James started his online career running online Sports Fan sites, as well as cutting his teeth on several successful eCommerce brands and content sites.

Previously holding various senior roles across the Sales and Marketing teams for ASX listed companies, he went on to found Optimising with Daniel and is proud he has helped mould it into one of Melbourne’s leading SEO agencies.

When he’s not in the office he’s at home having pretend tea parties, or building a cubby house in the lounge room with his two young girls.

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Dan Morrison  |  Team Operations Lead

Originally from Perth, Dan has spent the last 5 years running his own digital agency in Ho Chi Minh City, Vietnam. After finally accepting that he would never master (or learn) the local language, fit comfortably through doorways or sit on a street side stool without putting himself and everyone around him in physical danger, he decided to return to Australia or "real-life" as he refers to it.

Having dabbled in almost every aspect of digital production over the course of his career, and currently completing a Project Management degree, Dan came ready-made to fill help the whole team at Optimising. With a passion for transparency, client engagement and innovative solutions, Dan is well prepared to manage any digital challenge.

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Tamera Crang  |  People and Culture Lead

Tam originally hails from the US and has resided in Australia since 2011. She brings a wealth of experience to Optimising - previously leading end to end digital projects, managing marketing teams in the ecommerce space, and even working as a freelance stylist for TV/Film. 

She has a deep affinity for nurturing high performing teams, helping them excel and creating a positive, inclusive workplace.In her spare time, she loves practising yoga, baking and exploring all the foodie destinations that Melbourne has to offer!

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Mike Nicholas  |  Paid Media Specialist

Mike joined the Optimising crew in 2018 as one of our first professional placement students from Swinburne University of Technology where he studied a Bachelor of Business degree.

Since then, Mike has extensively developed his digital marketing skills, now specialising in paid advertising through Facebook, Instagram, and Google Ads networks. Mike's goals are to ensure that our clients reach their objectives by delivering highly relevant messages to users, whilst maximising their ROI.

Outside of work you'll find Mike driving cars, flying planes, and annoying people on a golf course with his triple bogeys!

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Nick Parkinson  |  Paid Media Specialist

Nick has been working in the digital marketing space for over 5 years, providing a variety of SEO & PPC services for various businesses and websites. He is driven by data, and aims to develop strategies to get valuable traffic to client websites through Google Ads and Facebook.

In his downtime, Nick plays Futsal and keeps a close eye on the latest results in the AFL & European Football Leagues, whilst sourcing groovy beats from his favourite disco house artists.

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Sam Penny  |  SEO Specialist

Sam made the move from rainy Manchester to sometimes less rainy Melbourne in early 2017 and hasn’t looked back since. With a background in digital marketing for non-profits and publishing, he was the perfect candidate for an SEO Specialist role here at Optimising.

Outside of work, Sam is the Associate Editor for the Melbourne digital journal The Suburban Review. He also has a passion for Brazilian Jiu-Jitsu, playing the guitar, and fermenting his own kimchi (pee-yew!).

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Jim Ferguson  |  SEO Specialist

Jim is a self-proclaimed Internet geek, fascinated by the web and its potential, so a career in SEO is a great fit.  With experience in both in-house and agency SEO, Jim has worked with both local businesses and big ecommerce websites in competitive industries.  He likes to geek out on finding any technical hiccups a site might have, matching user intent to on-page elements, and deep competitor analysis.

Jim also likes riding his bike with his daughter, reading a good thriller, and mucking around with new technologies.

In a previous life you may have caught him acting on the screens of a long-running Korean TV Show!

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Emma Sharpe  |  SEO Specialist

Emma is currently finishing a Bachelor of Arts and a Bachelor of Business, majoring in Social Media and Marketing at Swinburne University.

Working for Optimising gives Emma the opportunity to grow her skills and keen interest in all things Online Marketing, whilst putting to practise the theory university has taught her.

Outside of work, she plays netball and tennis with friends; spending time with her family in rural Victoria, and searching for new and exciting brunch spots in the south-eastern suburbs.

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Harry McNamara  |  SEO Specialist

Originally from Brisbane, Harry has spent the last 4 years working in the marketing and advertising space working across in-house and agency roles.

Excited by the prospect of wearing jumpers and coats, Melbourne was the number one choice to escape the hot humid weather in Queensland.

Outside of work you'll find him looking for the best cheese toasties or exploring the many laneways for cafes to sit and watch the world go by. He also has a passion for running and finished his first half and full marathon last year.

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Roberta Hernandez  |  Accounts Executive

Along with studying a Bachelor of Arts at the University of Melbourne, Roberta keeps everything running smoothly at Optimising.

She hopes to continue her tertiary education upon finishing her BA, with the mind of pursuing law. Roberta's other goal upon finishing her first degree is to take a trip around Europe.

Outside of school and work, she enjoys spending time with friends and family, passionately supporting the Essendon Bombers and watching reruns of "The Office".

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Vady Patel  |  Web Developer

Vady loves designing beautiful and functional websites.

Recently graduating with Masters in Human Computer Interaction from the University of Melbourne, Vady previously worked as a freelance web developer and designer in a range of industries including health and E-commerce.

After hours you’ll find her hanging out with her friends; painting on a new canvas; or capturing the perfect shot on her DSLR.

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Joel Knight  |  SEO Specialist

Joel originally grew up in Mildura and graduated from Monash University with majors in Marketing and Psychology.

After cutting his teeth in the SEO industry for a couple of years, he spent the last year in Ireland on a ‘Working’ Holiday. Deciding that he preferred Furphy’s over Guinness, Joel moved back to Melbourne and joined the Optimising team.

He is big on using data to find problems and make decisions for clients both big and small.

Outside the office he loves playing hockey; insisting that a motorbike is the best way to get anywhere; and hunting down any pub or bar that has a half decent pool table.

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Amber Duffield  |  SEO Specialist

Part of our Brisbane based team, Amber has many years of freelance web design and agency SEO experience behind her.

Adding to these technical skills, is a thirst for learning as much as she can about technical SEO, making her a valuable asset on our team.

In her down time you will find her working on DIY projects at home, playing the occasional video game, walking her dog or out exploring sunny Queensland!

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Emma Morcombe  |  SEO Specialist

A degree in public relations and already a few years experience working as an SEO specialist, Emma has a passion for engaging content and good web design.

Forming part of our Brisbane team, Emma enjoys the many challenges that come with solving complex SEO problems.

Outside of work, you’ll find Emma sipping an oat milk iced latte, taking her dog to the park, or trying out Brisbane’s newest restaurants and bars.

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