Real results from real professionals

Optimising are more than just a Digital Agency. We’re a team of brillant digital minds who aim to transform the business of our clients through clever, outside of the box solutions for our clients.

The Optimising team are a highly experienced, dynamic group of professionals specialising in generating websites primed for success, ensuring a positive return from clients online presence.


Daniel Zuccon  |  Operations Director | Co-Founder

With over 20 years experience in the industry, Daniel has produced an extensive number of web projects for some of Australia’s largest brands. His passion and interest for web development originated from building his first website in 1998 (in exchange for a skateboard, no less!) to running many successful boutique eCommerce stores and large online communities.

Since then, Daniel has made the leap of co-founding Optimising, the specialist SEO Agency that we know today. From its humble beginnings, the team has grown from a two-man enterprise to a large core team, growing into a highly respected digital agency.


James Richardson  |  Sales & Marketing Director | Co-Founder

Working in the SEO industry for many years alongside some of Australia’s biggest brands, James started his online career running online Sports Fan sites, as well as cutting his teeth on several successful eCommerce brands and content sites.

Previously holding various senior roles across the Sales and Marketing teams for ASX listed companies, he went on to found Optimising with Daniel and is proud he has helped mould it into one of Melbourne’s leading SEO agencies.

When he’s not in the office he’s at home having pretend tea parties, or building a cubby house in the lounge room with his two young girls.

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Dan Morrison  |  General Manager

Originally from Perth, Dan has spent the last 5 years running his own digital agency in Ho Chi Minh City, Vietnam. After finally accepting that he would never master (or learn) the local language, fit comfortably through doorways or sit on a street side stool without putting himself and everyone around him in physical danger, he decided to return to Australia or "real-life" as he refers to it.

Having dabbled in almost every aspect of digital production over the course of his career, and currently completing a Project Management degree, Dan came ready-made to fill help the whole team at Optimising. With a passion for transparency, client engagement and innovative solutions, Dan is well prepared to manage any digital challenge.

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Jim Ferguson  |  Head of Digital

Jim is a self-proclaimed Internet geek, fascinated by the web and its potential, so a career in SEO is a great fit.  With experience in both in-house and agency SEO, Jim has worked with both local businesses and big ecommerce websites in competitive industries.  He likes to geek out on finding any technical hiccups a site might have, matching user intent to on-page elements, and deep competitor analysis.

Jim also likes riding his bike with his daughter, reading a good thriller, and mucking around with new technologies.

In a previous life you may have caught him acting on the screens of a long-running Korean TV Show!

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Sam Penny  |  Senior SEO Lead

Sam made the move from rainy Manchester to sometimes less rainy Melbourne in early 2017 and hasn’t looked back since. With a background in digital marketing for non-profits and publishing, he was the perfect candidate for an SEO Specialist role here at Optimising.

Outside of work, Sam is the Associate Editor for the Melbourne digital journal The Suburban Review. He also has a passion for Brazilian Jiu-Jitsu, playing the guitar, and fermenting his own kimchi (pee-yew!).

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Harry McNamara  |  Delivery Lead

Originally from Brisbane, Harry has spent the last 4 years working in the marketing and advertising space working across in-house and agency roles.

Excited by the prospect of wearing jumpers and coats, Melbourne was the number one choice to escape the hot humid weather in Queensland.

Outside of work you'll find him looking for the best cheese toasties or exploring the many laneways for cafes to sit and watch the world go by. He also has a passion for running and finished his first half and full marathon last year.

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Joel Knight  |  Senior SEO Specialist

Joel originally grew up in Mildura and graduated from Monash University with majors in Marketing and Psychology.

After cutting his teeth in the SEO industry for a couple of years, he spent the last year in Ireland on a ‘Working’ Holiday. Deciding that he preferred Furphy’s over Guinness, Joel moved back to Melbourne and joined the Optimising team.

He is big on using data to find problems and make decisions for clients both big and small.

Outside the office he loves playing hockey; insisting that a motorbike is the best way to get anywhere; and hunting down any pub or bar that has a half decent pool table.

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Nick Parkinson  |  Senior Paid Media Specialist

Nick has been working in the digital marketing space for over 5 years, providing a variety of SEO & PPC services for various businesses and websites. He is driven by data, and aims to develop strategies to get valuable traffic to client websites through Google Ads and Facebook.

In his downtime, Nick plays Futsal and keeps a close eye on the latest results in the AFL & European Football Leagues, whilst sourcing groovy beats from his favourite disco house artists.

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Vady Patel  |  Web Developer

Vady loves designing beautiful and functional websites.

Recently graduating with Masters in Human Computer Interaction from the University of Melbourne, Vady previously worked as a freelance web developer and designer in a range of industries including health and E-commerce.

After hours you’ll find her hanging out with her friends; painting on a new canvas; or capturing the perfect shot on her DSLR.

Isadora Benjamin  |  Senior Paid Media Specialist

Isadora is one of our Brisbane based team members. Originally working as an accountant, she decided to make the more exciting career shift towards a less taxing industry (pun intended) to digital marketing where she cut her PPC teeth in an agency working on a variety of platforms and industries.

On the weekends you can find her relaxing at Coolangatta and cooking delicious recurring Sunday dinners for her friends.

Nick Smith  |  SEO Specialist

Nick is originally from a small country town in north-east Victoria's snowy mountains region.

Having more of an interest in skateboarding than farming he decided it was best to move to Melbourne as soon as he left school.

With a Bachelor of Information Technology from Deakin University where he majored in Web and Mobile Application Development, Nick found SEO to be the perfect blend between UI/UX Design, Data Analytics, and Website Development.

In his time outside of work you'll most likely find Nick skateboarding through the streets of Melbourne, snowboarding at Mount Buller, wasting time playing video games, or hanging out with his fiancee and dog.

Taylar Gard  |  SEO Specialist

Taylar comes from a successful business background, giving him a fascination for business operations and chasing eCommerce success. 

Having worked with small to large-scale clients, Taylar loves solving problems and writing catchy content.

Outside of work, you’ll find Taylar playing footy or golf, playing the piano and listening to music, or diving into the internet to learn new things.

Amy Ho  |  SEO Executive

Amy is currently completing her Bachelor's degree in Media and Communications at Swinburne University of Technology, joining the Optimising team through Swinburne's professional placement program.

She's passionate about creating insightful content and is excited at the opportunity to refine her skills in digital marketing.

After hours, Amy is actively involved in the Vietnamese community, keeping busy with volunteer film projects and running a local youth leadership program. You'll usually find her at a trendy dessert spot or scoping out the latest art exhibition.

Marcus Griffiths  |  SEO Executive

Marcus is currently studying a Bachelor of Media and Communications (Professional) at Swinburne, undergoing his professional placement year here at Optimising. When he isn’t working hard at Optimising he loves to learn as much as he can about digital marketing and SEO, participating in a number of short courses to best equip him for our dynamic ever-changing industry.

Outside of work Marcus enjoys everything basketball, getting way too competitive against his friends and supporting his favourite NBA team the Denver nuggets. When Marcus isn’t watching the NBA he’s adding to his ever-growing sneaker collection, keeping up to date on all the latest Jordan releases. Having recently returned from Vancouver, Marcus has been bitten by the travel bug and can’t wait to travel to New York, Iceland and as many American National Parks as he possibly can when the borders open up.

Anastasia Webb  |  SEO Executive

Anastasia is a  marketing and human resources graduate from RMIT University. During her past work experiences in the marketing field, she found a passion for the digital marketing industry and all things technical.

Anastasia has a strong desire to learn and since joining the Optimising team has been training every day to refine her SEO skills. She hopes that one day she will become an SEO Specialist.

Recently Anastasia has been bitten by the gym bug and likes to spend her after work hours there. She has also taken up an interest in cooking and meal prepping and often attempts to recreate her yiayia’s dishes (it’s never as good).  You'll also usually find her getting her eyelashes done, having a boogie with friends, and dreaming about one day owning a french bulldog. Opa!

Henry Pickering  |  Paid Media Executive

Henry graduated with a Business Marketing degree at RMIT in 2019 and adds to the Englishman quota in the office. 

Having discovered various aspects of marketing through university and a brief stint in marketing contract work. As a lifelong fan of the internet, Henry is now diving into the world of SEO with Optimising. With a passion for people, communication, and sustainable practices he is eager to perfect the technical skills necessary for this booming industry. 

Never letting anyone forget where he is from, Henry enjoys regular cups of tea and at times, overly niche english sitcom references. 

Outside of work he enjoys training for and completing triathlons, volunteering with environmental groups, and is a vegan (but lives south of the yarra?).     

Marnie Duncan  |  PPC Executive

Adding to our growing collection of Swinburne students, Marnie is currently studying for a Bachelor of Media and Communications (Professional).With past internships and freelance work under her belt, Marnie’s passion and determination to deliver quality content for clients has only grown stronger since joining our Optimising team.

As a self-proclaimed coffee connoisseur you can find Marnie enjoying a lockdown walk and coffee with a pal, making up for lost time to socialise with her pals. When she can’t find a nice location for her usual (overpriced) soy latte, you can bet she’ll be binge-watching the latest comedy series on one of her many streaming platforms.

Kara Moss  |  Office Manager

Kara ensures the office is a well-oiled machine. Wearing many hats from accounts to HR, to organising events - she does it all.

After working in the music industry, Kara is making the change and using her organisational skills to help make the Optimising environment better for all.

Having spent the last year living in Sydney, Kara is stoked to be back home in Melbourne and closer to her family. She spends her free time listening to disco music with her friends and having relaxing picnics on her gigantic picnic rug.

Lewis Reynolds  |  SEO Specialist

Outside of a slight dependency on caffeine, Lewis is passionate about helping businesses achieve next-level growth. Lewis’ experience ranges from start-ups finding their feet, to helping enterprises continue kicking goals.

Lewis’ addiction to both coffee and marketing began during his university years has always followed him, and since he's thrown himself into the Online Marketing game. As a part of the SEO team at Optimising, you can find him dreaming up ideas for a website’s organic performance, applying data to decisions, and aligning client goals with his own.

Offline, during the cold winter months, Lewis is found up in the snow, attempting runs almost always outside of his ability. When the weather is warm, the snow is swapped for live gigs, camping, and playing bass with others that are equally out of tune.

India Murphy  |  Content Specialist

Hailing from the gorgeous Australian Capital (yes, Canberra), India moved to Melbourne to attend the Film and Television School at the Victoria College of the Arts. Experienced in creating a range of content, India is a whiz at breaking down complex ideas and whipping them into something worth reading.

An emerging playwright, India is currently a She Writes Resident at Theatre Works and writes about teen drama, science fiction and boogieing babies.

Outside of writing, India enjoys dance, baking, and attempting to befriend (read: kidnap) the local neighbourhood cats.

Amelia Clark  |  SEO Executive

Amelia is a recent graduate from Monash University where she studied a Business and Communication Design Double Degree majoring in Marketing. Through this course, she found a love for all things digital marketing, especially in the SEO field.

Outside of work you will find Amelia looking after her many indoor plants, watching YouTube, investing in the stock market and/or eating lots of pasta.

Liv Blann  |  Paid Media Specialist

Olivia is one of our sunny Brisbane team members. 

Passionate about the digital space, she loves the technical aspect of paid media especially solving those tricky implementation issues. Olivia is very well versed in eCommerce and even has a side hustle running her own online baby boutique. 

When she's not managing Ads accounts, you'll find Olivia heading to dance classes and meal prepping fresh salads for her guinea pigs.

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