Social Media Marketing
Manage your online campaigns effectively
Social media is one of the primary ways that Australians interact today. Everyday we connect, discover, recommend and share, using a variety of platforms like Twitter, Facebook, Google+ or LinkedIn. We track our favourite things and stay up to date
with friends using the latest technologies technology. We know that as a small business owner, you are knowledgable and passionate about your business! Unfortunately, that doesn’t always mean that you’re an expert in promoting, sharing information, and putting your business in the spotlight.
Social media helps bring new customers to your door, engage and connect with existing loyal customers, and keeps your business up front and centre – That’s why it’s important to own and control your brand and image on social media platforms. You can manage what followers see and when they see it, as well as track results to see what works with different interactions. Any promotion, offer, or campaign will have a greater impact as followers and fans can share your content, which is where you truly see the power of social media take shape. Anything you post can get liked and shared, and those results are instantly trackable with the best content getting lost of engagement, while boring and unoriginal posts go ignored.
Advertising options on social media are efficient and cost effective, because of your ability to target with such detail. You can’t do that with a billboard! You can target locations, demographics, interest groups and reach new potential fans through sponsored messages and paid advertisements on social media channels.
Contact one of the Optimising team about your next step online.
“We hired Optimising to complete a variety of digital programs for the football club including website creation, technical HTML work and also some logo design. Their team were fantastic not only in the turnaround from concept to design, but also in their execution…” -Anthony Alsop, Digital Manger (Richmond Football Club)
What exactly can we do for you?
We offer consulting, strategy and ongoing management services to small businesses who are unsure of how to handle their social media, or who simply want to get more out of their social media by improving their approach. Chances are that social media has a greater possibility for your business than you think! Here are just a few of the things we can manage for you:
Your business has to be visible where your customers are, but even better than that, it should be visible where new and potential customers are. Effective marketing isn’t a spray-bullet approach, it’s an exercise in targetting who your consumers are, and then creatively reaching out to them.
A platform like Facebook is a marketer’s dream. Here’s why:
- 70% of campaigns have a 3-fold or greater return on ad spend.
- 49% of campaigns have a 5-fold or greater return on ad spend.
Demographic information like age, sex, industry, area, and marital status can be accessed and refined instantly, so that you can pick the exact customer profile you want to target.
- Facebook has one billion active users.
- 58% of those users return daily.
- 3.2 billion comments and likes are generated every day.
- Per month, each user will spend 6 hours and 35 minutes on Facebook on a desktop alone. Compare that to only 2 hours 7 minutes spent on Yahoo per moth, and 3 hours 20 minutes on Google.
All our Facebook advertising campaigns involve demographic research, copywriting, graphic design, and conversion tracking, to make sure your campaign is running at it’s most effective.
Remarketing on Facebook is a great thing for small businesses. Basically, it works the same way as other sorts of remarketing. If a visitor comes to your site and learns about your products, but leaves before purchasing, we can display your advertisement to that same user on Facebook the next time they log in. This form of marketing gives you a second chance to appeal to customers who have not yet become customers, but are probably closer to a buying decision than those who have never seen your product before.
Just like its Facebook equivalent, LinkedIn advertising lets you display advertisements to potential customers based on a wide variety of demographic information to make sure your advertisement is only being shown to the most relevant users. If you want to reach professionals and career specialists, or if you just want to try a new platform, this is a great tool.
Creating unique Facebook applications is a great way to keep your fans engaged. If you have an idea, no matter how crazy or in depth, Optimising can help it become a reality. We have a great record of creating fun and effective fan engagement tools, ask us about some of our past projects!
Want to run a competition for your fans? Optimising have lots of experience creating platforms that engage your audience and also stick within media guidelines. This sort of thing is useful for spreading your influence if you think your customers have looked away. If you think those following you need a little tiny bit on encouragement to jump on board, a competition might just be the thing.
Social Media Management
No time to strategise and implement your social media plan yourself? Optimising can takeover! This can include design renewal and updating, customer interaction, and management of applications.