Google Adwords & PPC Management
Optimising can assist with the delivery of highly targeted, relevant traffic to your website. You will be provided with visitors who are genuinely interested in your products and services, and who are ready to make a buying decision. We can achieve this by using Pay Per Click marketing campaigns and strategies.
Millions of searches are made on Google each and every day. Within this number there are many of users who are looking for the exact product or service you are offering. Can they find you there?
By strategically placing your ads in the search results page whenever someone makes a relevant search, we can help you connect with more potential customers. With Pay Per Click you only pay when someone actually visits your website, making it measurable, effective, and high ROI.
“Within one month of Optimising taking over our campaign, we saw positive results as our bid price dropped by 11% and our conversion rate increased by 14%. Most importantly to us, our cost per conversion dropped by 25%.” -Joy (True Blue Migration)
Pay Per Click services include:
- Analysing your business and identifying your online advertising goals
- Establishing a monthly PPC budget
- Setting up an account for your business on Google Adwords
- Identifying the keywords your customers are searching for
- Writing effective ad copy
- Bid management and optimisation
- Modifying keywords/ad copy as required to improve Click Through Rates (CTR)
- Regular reporting of results
Each monthly report will detail:
- Total number of clicks including a daily breakdown
- Number of clicks per keyword
- Click Through Rate (CTR)
- Average Cost Per Click (CPC)
- Total cost per campaign
If you want more bang for your buck, Optimising can create and manage your PPC campaign using our extensive experience..
PPC Campaign Audits
PPC not performing or converting. Our expert team can run a thorough audit of your PPC campaign and get it back on track.
Landing Page Creation
Having a PPC campaign that converts all depends on where you send your PPC traffic. We can create highly optimised landing pages that will improve conversions immediately.
Not getting enough sales from your leads? We can help you to determine to cause of any issues your campaign may have in terms of conversion. Let us help.
Good Copy Writing Sells. Optimising can craft for you a tailored message that will convert and start generating leads right away.
Sales Video Production
Attention spans are short. Video is a great way to get a message across to potential customers in an easy to consume fashion.