Travel SEO & Accommodation SEO

“The Australian online retail market has shown solid growth in the past year, with the travel sector leading the way accounting for 47 percent of all online spending, according to the latest Nielsen Online Retail Monitor.”

What is Online Marketing?

Online marketing is the combination of various strategies including:

Website Design
Search Engine Optimisation (including local SEO)
Pay per Click Advertising
Social Media Marketing
Email Marketing Campaigns
Website Analytics and Reporting

The results from organic search engine optimisation are FREE! It is an investment with lasting value, not an advertising expense.

Accommodation Marketing and Motel Marketing is all about driving quality traffic to your website. Optimising will put together a custom strategy for your business once we understand your online objectives.

Why is Online Marketing important in a Accommodation Marketing Strategy?

A large majority of those who travel, will be looking for their sleeping arrangements online before they ever set out on their trip. As a savvy business owner, you understand you cannot afford to miss out on the hundreds or thousands of people who are staying in your area.

If you already have a website, you are competing with numerous other local motels and hotels. Search Engine Optimisation should be a top priority for your website if you are serious about increasing traffic and bookings. You cannot afford to ignore it.

Accommodation Portals such as SiteMinder, Wotif, QuickBeds and LastMinute

Why chose Optimising for your Motel Marketing Strategy?

Our SEO service will help to make your motel climb dramatically in the search engine results, and result in a highly positive ROI experience. We are a team of professionals, working towards improving the layout of your website, doing extensive keyword analysis and choosing the best keywords for your website.

We will do all the hard work, so you can enjoy the increase in bookings coming in your door.

Search Engine Optimisation

With the competitive online space these days, any edge you can have over your competition is important. A vital part of any online strategy is Search Engine Optimisation, and Pay Per Click advertising. Both techniques do a great job of bringing new customers to your website, with Travel SEO being a long term strategy, and PPC being a quick traffic response.

Boost your ranking in the Google search results

Almost everyone uses Search Engines extensively when they are searching for something online. SEO refines your website so it is more attractive to your customers and ranks higher for the most relevant searches your customers are making.

SEO increases the rank of your website to achieve high rankings in all major search engines in the left hand side (unpaid) search results.

Optional Extras:

Pay Per Click Advertising including:

Campaign Set Up
Campaign Monitoring and tweaking
Campaign reporting

Social Media marketing strategy including:

Facebook
Twitter
YouTube
Linked In

Reputation Management including:

Managing Reviews
Online Brand Management

Email Marketing Campaigns including:

Setting up marketing templates
Emailing to Client Database on a regular basis
Monitoring and Reporting on the success of the campaign
Additional Traffic Sites (Microsites)

Optimising have had a hand in helping over 500 businesses achieve online success with increases in traffic, and significant new sales.

Accommodation & Travel Website Design

A good website is vital to online success, conversion rates, and successful Search Engine Optimisation.

We pride ourselves on knowing the importance of building a website that makes the most of the first impression to encourage your website visitors to start a relationship with you.

Optimising can build a wide range of websites, from simple 3 page contact websites, to advanced lead generation websites which will draw additional traffic to your business.

We build websites on WordPress, Joomla, Magento, and Custom CMS software, depending on what you require.

Case Study: Accommodation SEO & Website Design

Clayton Motel & Apartments

“I can’t speak highly enough about the work Optimising have done. Not only are we swamped with online bookings, they have streamlined our use of booking portals such as Wotif and LastMinute.

They have also assisted in managing our reviews across the online travel websites.”

Raj – Parkdale Motor Inn

Optimising were engaged by the owners of Parkdale Motor Inn in Melbourne after they were experiencing a continuous loss in online bookings and bad reviews from customers.

We did a comprehensive situational analysis and observed that the reputation of the previous owners was haunting the new management even though they had spent hundreds of thousands of dollars on refurbishments and staff. Bookings were down both on and off-line.

After six months with us, the motel is enjoying strong patronage, with online bookings seeing an increase of approx 300%, enjoying good reviews online, increased return visitors and decreased cost of customer acquisition.